• Feb 27th 2011 at 8:33PM
  • 18
Xenatec Maybach Cruiserio Coupe – Click above for high-res image gallery

Xenatec is using the Geneva Motor Show to unveil its one-off Cruiserio Coupe, a customer-ordered hyper-luxury car based on the Maybach 57S. The coupe was designed by Fredrik Burchhardt to a customer's exact specs, then hand-built by the Xenatec team.

Outside, the Xenatec Cruiserio Coupe is swathed in a two-tone matte finish that's designed to give a brassy shimmer in the light. Xenatec says the paint was hand-applied in several stages to get the look just so.

The big coupe's interior is another Xenatec one-off, featuring hand-stitched natural, undyed buffalo leather and espresso-colored Nappa hides. To take things to the next level of ludicrous opulence, Xenatec lined the footwells of the car with blackberry Alcantara.

Xenatec says the whole package is set off by the car's panorama roof, which is accented with a Nappa leather headliner.

No word yet (or ever, we assume) on what this level of exclusivity costs, but we're ok with that. If you have to ask... Hop the jump for a full press release.

Xentatec Maybach Cruiserio right front
  • Xentatec Maybach Cruiserio right front
  • Xentatec Maybach Cruiserio right front

  • Xenatec Maybach Cruiserio front three quarter
  • Xenatec Maybach Cruiserio front three quarter

  • Xenatec Maybach Cruiserio Coupe front close
  • Xenatec Maybach Cruiserio Coupe front close

  • Xenatec Maybach Cruiserio rear
  • Xenatec Maybach Cruiserio rear

  • Xenatec Maybach Cruiserio interior
  • Xenatec Maybach Cruiserio interior

  • Xenatec Maybach Cruiserio interior 2
  • Xenatec Maybach Cruiserio interior 2

  • Xenatec Maybach Cruiserio sill
  • Xenatec Maybach Cruiserio sill

  • Xenatec Maybach Cruiserio door panel
  • Xenatec Maybach Cruiserio door panel

[Source: Xenatec]
Show full PR text
Geneva is host to first public appearance of the XENATEC
Coupe based on the Maybach 57 S

For the first time, XENATEC is presenting a customer-specified XENATEC-Coupe
(so called: Cruiserio) based on the Maybach 57 S to coincide with the 81st
International Auto Salon in Geneva from March 1st through 6th. The presentation
of the car, which will take place in a specially constructed pavilion in the gardens
of "La Réserve" Hotel on the banks of Lake Geneva, also marks its world
The coupe was configured by XENATEC designer Fredrik Burchhardt to customer
specifications and then built exclusively for him. The paintwork on this one-off is a
matte finish applied by hand in several layers to create a shimmering brass tone.
The overall paint finish is completed by a delicate silver along the vehicle's flanks.
This particular stylistic treatment – a hallmark of all Maybach automobiles – is the
final touch to the work of art that is the XENATEC-Coupe and utterly unparalleled
To sum up - designed by artists, manufactured for connoisseurs.
The interior is utterly exclusive, created from a stunning combination of buffalo
hide in its natural, non-dyed mid-brown and dark nappa leather in espresso
brown, all hand-stitched by master craftsmen. The vehicle footwells are lined
entirely in soft Alcantara© finished in a warm blackberry tone. The same
"blackberry" tone is also used as a contrasting color for the leather piping around
the seats. The overall effect is further enhanced by the headliner finished in
nappa leather to create a stunning contrast in this uniquely sumptuous feast of
color, which is beautifully displayed at all times thanks to the custom-built
panorama roof.
To sum up – the highest form of individualization, executed with perfect

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 4 Years Ago
      I don't know if it's just me but at a glance the front end design of this car looks like if Hyundai would have stuck with the XG350 design and modernized it.
      • 4 Years Ago
      can someone explain how this kind of car already available for sale in Dubai?

      • 4 Years Ago
      @ Paulfontaine

      Sorry, I did not realize I hit reply. My comment was independant of yours.
      • 4 Years Ago
      I still like mine better, though I really ought to redo it in a higher resolution. This piece is 5-6 years old already and I started off with a low-res image:

        • 4 Years Ago
        That really is a clean design, well done!
        • 4 Years Ago
        Dude that is pimp.
        If they hired you, maybe they could make a Maybach that would actually sell.
        While you are at it could you give Acura a call? They are in desperate need of design help.
      • 4 Years Ago
      This is a natural eveolution of the Maybach line to me the maybach doesn't really push any emotional buttons at all and yes it is too comparable to their other offerings. For $350 plus there are a lot of other choices both for the luxury minded and sport minded. Ferrari, Rolls Royce and Bentley all have superior looking cars this monstrosity lacks the presence and heritage or charisma of it's competitors. That being said I can say this is easily double the cars normal price so that makes it even worse. Follow me on twitter at @Sluticus at Twitter.
        • 4 Years Ago
        Why is Alcantara considered so decadently luxurious when it’s really only the 21 centuries version of crushed velour.

        Surly Wool or Silk would be far more desirable.

        Alcantara (material)From Wikipedia, the free encyclopedia
        Alcantara is a tradename given to a composite material used to cover surfaces and forms in a variety of applications. The material was developed in the early 1970s by Miyoshi Okamoto, a scientist working for the Japanese chemical company Toray Industries, as a variation of their other product Ultrasuede produced around the same time. Around 1972, a joint venture between Italian chemical company ENI and Toray formed Alcantara SpA in order to manufacture and distribute the material.
        Alcantara is created via the combination of an advanced spinning process (producing very low denier bi-component "islands in the sea" fibre) and chemical and textile production processes (needle punching, buffing, impregnation, extraction, finishing, dyeing, etc.) which interact with each other.
      • 4 Years Ago
      This car looks very very nice, if I was buying a new vehicle this would be a very top contender.
      • 4 Years Ago
      Rarely do I say this, but what is the point of this car? I get the point of a chauffeured Maybach, but a 2 door? Making it extremely comfortable in the back but impossible to get in and out of.
      • 4 Years Ago
      Maybach's failure was in never updating this car to a higher end version of the S550's interior.

      Not to mention the price. The S550 and S600 are comparably better than the Maybach 57 for a much lower price. If Mercedes is smart, they'll update the S-class 2012 to an extended length version with recliners in back. if they do:

      #1 Equus will NEVER sell
      #2 Maybachs won't either.

      There's no point in buying a $350,000 car.
        • 4 Years Ago
        It would make more sense and follow the trend set by BMW and VW to devolop an exterior that looks vastly different from the S-class model line. I know that in the past Maybachs have been optioned-up S-classes. But now that the highest trim level of the S-class encroaches on the historic Maybach basic trim. Daimler needs to further commit to the Maybach brand by reshaping the exterior (and interior) for a unique brand.

        BMW has done this with the Rolls-Royce brand differentiation from Bentley. And VW had successfully kept all of its luxury brands separate in basic style characteristics. Daimler has simply shown the industry that it doesn't possess the creative know-how to successfully re-create the Maybach ultra-luxury brand. If they had done it right, every Maybach vehicle they made would have been sold before it hit the dealer floor.

        And Maybach can stand to offer maybe 4-5 models: flagship sedan, coupe/convertible, mid-size sedan, performance mid-size sedan/coupe, large crossover SUV based off flagship vehicle. Then they work with all the major European aftermarket shops to make a slew of special edition versions of everything. What's so hard about pimpin' Maybach to achieve Rolls-Royce payback?
        • 4 Years Ago
        meh... Bentley looks more refined and Rolls has more class. Not hating, its a nice car, but at that price there are sweeter options.
        • 4 Years Ago
        Because it doesn't make sense to sell a Maybach (considering they don't sell well as is). It makes more sense to catch up to the trend and offer a reclining rear package.
      • 4 Years Ago
      Their is no questioning the superiority of a Maybach's interior. They are neck and neck with Rolls-Royce> What kills their sales and appeal are the drab exteriors. While not ugly, the same stagnant design has been around for years with no updates in sight. If I were to pay over 300K+ I'd like to be distinguished from the sea of S-classes I'll be no doubt surrounded by in the business district.

      Now, on to the concept at hand, I'd like to start by saying this is absolutely ridiculous. Why would you shorten a passenger-centric car and make it more inconvenient to get in the back?? What is the point! This reminds me of the convertible SUV's at SEMA. It's just as useless. This is just a bloated SL without the performance.
      • 4 Years Ago
      I see Xzibit is back in business. Oh wait, no pizza oven. Pass.
      • 4 Years Ago
      The front chin looks ugly and the wheels I dont like. Everything else is cool.
    • Load More Comments