• Jan 13, 2011

2011 Maybach 62 – Click above for high-res image gallery

Daimler CEO Dieter Zetsche said this week at the 2011 Detroit Auto Show that the German automaker will decide by year-end whether or not to shutter its super-luxury Maybach division.

The line of cars, meant to compete against the likes of Bentley and Rolls-Royce, has seen its business wither during the economic downturn. "The success or failure of Maybach hardly shows up on our results, but it is something I want to have a decision on by year-end. And everything is on the table," said Zetsche. Killing it off? "Everything is on the table," Zetsche repeated.

The Financial Times reported last month that Daimler was in talks with Aston Martin about taking over the development of future Maybachs. Zetsche said that partnerships like that are also on the table to see if there is a viable business model for the business.

Maybachs, which start at $366,000 have been popular with some pro athletes and hip hop moguls. Jay-Z and Russell Simmons are among owners. Jay Leno owns one as well. Golfing great Nick Faldo has been among the brand pitchmen.

The current lineup of Maybachs includes the Maybach 57 and 57S, Maybach 62 and 62S, and the Landaulet. Maybach first hit the boulevards in 1919, but was discontinued when World War Two broke out. Daimler-Benz bought what was left of the company in 1960.

The current-day Maybach made its debut at the 1997 Tokyo Auto Show at the height of the dot-com economy, and went on sale globally shortly thereafter. Last year, Maybach sold 63 cars in the U.S.




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    • 1 Second Ago
  • 34 Comments
      • 4 Years Ago
      Maybachs are a rare combination of boring and ugly, though the all-white interior (second to last pic in the gallery) is pretty sick.
      • 4 Years Ago
      They just aren't attractive or different enough to be successful. They just say Generic Luxury Car to me.
        • 4 Years Ago
        I wonder what a Maybach would look like in "champange" (i.e. luxury beige)?
        • 4 Years Ago
        But with only 63 sold last year, you are safe in knowing you will be the only one at the yacht club with one!
      Hubris
      • 4 Years Ago
      Since Leno owns 67% of the world's vehicles, I'm not sure him having one is necessarily tantamount to an endorsement.
      • 4 Years Ago
      When Dieter says "on the table" that means "For sale". At least it did for Chrysler...
      • 4 Years Ago
      Nice.
      • 4 Years Ago
      Maybach's a great product, sure it looks like a S-Class except bigger.
      • 4 Years Ago
      It could help the brand if they dont look like M-Benz....
      • 4 Years Ago
      I wonder if some Chinese company might buy the brand from Daimler.
      • 4 Years Ago
      The problem is it looks like a Korean S-Class. That's an even bigger issue now that Hyundai will sell you one for $60K.
        • 4 Years Ago
        The only thing the Maybach and Hyundai Equus have in common is that they will both sell under 100 units per year in the US.

      • 4 Years Ago
      So some of the $20B Dieter looted from Chrysler gets flushed down the toilet?
      Such a shame there's not a world car court where ole Dieter could be tried, convicted and punished. Punished to a fate worse that being water boarded three times a day, worse that having his fingernails plucked out with a pair of electric vice grips, worse than making him swap spit with Nancy Pelozi, or having him sit through Obama speaches with a broken telepromter 6 hours a day. He deserves the ultimate punishment. Make him drive a Prius for the rest of his miserable life.
        • 4 Years Ago
        Maybe Dieter could "make right" by giving Maybach to Chrysler.
      • 4 Years Ago
      That's one ugly car.
        • 4 Years Ago
        The silver lining is that while you are inside, you can't see how ugly the exterior is.
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