• Oct 29, 2010
2012 Hyundai Sonata (i40) wagon spy shots – Click above for high-res image gallery

While Hyundai has yet to unveil a wagon derivative of its Sonata/i40 family sedan, copious spy shots have been captured while the car has been undergoing testing around the globe. The load-lugging Korean is a lock for Europe and will doubtlessly surface in other markets, but to date, there has been no word as to whether the wagon will haul itself into U.S. showrooms.

While there's still no official word from Hyundai, Autoblog has learned that American executives definitely want the car and are working to build a business case for it. Further, according to our source:
"We can't comment on future product plans. But we certainly are aware of the upsurge in popularity of well-executed wagons, especially in markets like Europe where consumers demand the high degrees of versatility and fuel economy that wagons deliver. The Elantra Touring has been a terrific addition to our lineup and is a huge hit with its customers. A great wagon can bring in incremental customers who otherwise might not consider a given brand's sedan."
Despite Volvo and Subaru recently giving up the U.S. wagon segment in favor of lifted, more crossover-like two-boxers, we still see a clear area of opportunity for a large, stylish and fuel-efficient wagon. As we've recently proven, hatchbacks and wagons sell in better numbers than many automakers would seem to give the bodystyles credit for, and we suspect that with the new Sonata's rocket-like sales trajectory, adding a second format would help them close the gap with their Japanese rivals. And while we'd love to see an affordable base model, the smart money suggests that Hyundai would have a better chance of profiting from a Sonata wagon if it were to launch with a single, higher-margin upscale model – a loaded 2.0-liter turbo, say.

What do you think – should Hyundai sell a Sonata wagon in the States? Vote in our poll below and then leave your thoughts in Comments.




[Images: CarPix]


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  • 63 Comments
      • 4 Years Ago
      Where is the "I'm not going to buy one, but I realize that other people might" option? I would choose that one.
        • 4 Years Ago
        or what about the "yes, definitely! Well, that is until you actually bring it here where I will then find one minor gripe in its translation and suddenly proclaim that the car is ruined and then end up really buying a sedan" option?
      • 4 Years Ago
      And if it's a re-badged i40 and not an actual Sonata, it'd be another option for those who think the front-end of the Sonata is overdone, but otherwise are still impressed with the car.
      • 4 Years Ago
      I like it. I'd like to see it sold.

      That being said: a Sonata is too large a car for my needs; the Elantra Touring is a better size.
      • 4 Years Ago
      I think this would be a great option for American buyers especially since the mid-size wagon market is now limited at best, especially with the exit of the Passat wagon (their biggest and most obvious competitor). I will keep my desire simple: A White 2.0T Limited model with black leather.
      • 4 Years Ago
      I'd be very interested in one of these. Please make it in both Turbo and Hybrid versions.
      • 4 Years Ago
      Brilliant old idea! These guys gona fill up the niche empied fro Accord/Camry long ago and I do Hyundai is able to steal customers from Saab/BMW/Volvo (why not!). And if they are with the similar pricing as ordinary Sonata I don't see a lot of upcoming TSX Wagon sales as well. But wait, let see the car itself.
        • 4 Years Ago
        I'd buy a Sonata Wagon..... Heck 35 mpg wagon with space.... It's got to be a winner
      • 4 Years Ago
      As is the case with many niche cars, this "poll" is likely a case of many hand raisers, few check signers. As an actual check signer for a wagon, I would love to see more models here especially in the mythical diesel, manual config. I stuffed 11 rolls of attic insulation in my wagon, that's just nuts!

      http://yfrog.com/m9552juj

      However, as others have said, most buyers gravitate towards "wagon on stilts" crossovers for their load lugging needs. Folks want to sit up higher, an they feel it is more stylish and safer. If more people pony up for wagons that are current available here, then you can bet that fence sitters like Hyundai will jump in. The problem, of course, is that there is always a pimple on the supermodel that stops buyers, or at least that is what they say. TSX only in automatic form or only one trim level available, etc. Too bad, but honestly I don't see this situation changing in the USA anytime soon.
        • 4 Years Ago
        20 bags of landscaping rock = 1000 lbs in the back of my subie. Totally dangerous, but I love my car's versatility and everyday practicality. My wife and I took home plumbing pipes and supplies in her GTI yesterday.

        Gotta love wagons and hatches. Death to sedans!
      • 4 Years Ago
      Yes! Sedans are so 1990's, wagons and hatches are the cages of my generation - much more practical and, usually, better looking. The current Sonnota acheives a fantastic mix of power and economy, the same in a sporty-wagon/oversized hatch sort of thing would be ideal. I'd really love if they'd make a short 4-door version, just slightly longer than a honda fit, but with the quality and drivetrain of the Sonnata. That'd be light, quick, efficient and still have more cargo capacity than the current sedan. Oh, make it rear wheel drive too :)

      • 4 Years Ago
      Some companies go out of the station wagon market, while other go in (Acura TSX). I think many times hatchbacks steal a portion of the wagon market.
      • 4 Years Ago
      AWD optional would be dope too. I'm sure its possible...these new Hyundai's are practically Mitsu's. =D
      • 4 Years Ago
      Where is the option for "I don't care" ?
      • 4 Years Ago
      also make it as hybrid option with price tag
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