The 2010 British International Motor Show was canceled in March 2009 due to the industry troubles inflicted as a result of a steep sales drop. There were hopes that the show could return for 2012, but they've been dashed. The UK Press Association reports that the Society of Motor Manufacturers and Traders (SMMT) has decided to one again cancel the biennial show. Chief executive Paul Everitt says that in recent years, BIMS had less influence on customers' buying decisions, adding that "vehicle manufacturers are focusing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions."
Will the British Motor Show ever again see the light of day? Sadly, two consecutive cancellations since the 2008 exhibition lead us to believe that it's very unlikely.
[Source: UK Press Association]
Will the British Motor Show ever again see the light of day? Sadly, two consecutive cancellations since the 2008 exhibition lead us to believe that it's very unlikely.
[Source: UK Press Association]
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