• Jan 13th 2010 at 11:20AM
  • 47
2010 Nissan Micra (EU market) – Click above for high-res image gallery

Nissan
apparently thinks America is ready for more $10,000 vehicles, and the Japanese automaker is gearing up to do something about it. Well, two somethings, really. Automotive News reports that Nissan's chairman for the Americas, Carlos Tavares, has gone on record with reporters at the Detroit Auto Show saying that Nissan is planning a pair of vehicles that will start out at around $10,000. AN reports that the vehicles will be based off of Nissan's new V platform, an architecture set to underpin the next-generation Nissan Micra subcompact (current model shown above), which is smaller than the Versa and not sold in the States.

Nissan already markets a sub-$10,000 Versa model in the U.S., although the value-priced subcompact comes without a radio or power windows. Tavares reportedly didn't want to speculate on equipment levels, adding "the only thing that we can tell you is that we will hold that price point."

Nissan will build the vehicles at an assembly plant in Mexico, and the plan is to build three V platform products for North- and South American markets, although only two of them will be for U.S. consumption. Tavares told reporters that a $10,000 price tag would be "about right," noting that "there are very few new cars sold at that price point in the United States."



[Source: Automotive News – sub. req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 47 Comments
      • 5 Years Ago
      I'm curious as to what the Magic 8-ball market forecasters at Nissan see in the future of the U.S. economy to justify demand for TWO cars under 10K. And how much under 10K can they be to avoid cannabalising Versa sales? Are they seeing some impending disaster I should know about? Or is it just that the Chinese are coming?

      Wouldn't it make more economic sense if Nissan decontented an older generation Sentra like they do in Mexico and sold it with no options, to standardise and reduce manufacturing costs? That way they could avoid a lot of the costs of federalising and developing/adapting a new model for the U.S. market, although government standards do change every year?

      Also I do not understand the Higher Gas prices = buy a more efficient car thing. The Math once worked out just doesn't justify the sacrifices involved in not being able to transport at least 4 adults, giving up the cargo space, giving up the everyday comfort-

      If you drive 15,000 miles a year, and get average of 20 MPG, like in a minivan or large sedan, that's 750 gallons a year. If you squeeze down to one of these cars, you might get 30 average MPG and save 250 gallons a year. At $3 a gallon, that's $750/yr. Hardly worth (to me) the sacrifice in practicality and use. Then supposing Gas does double in price to $6- you're still only saving $1500/year. The math doesn't justify the overall misery and impracticality.
      • 5 Years Ago
      every car segment needs a line that no one else will cross...kinda like the edge of a cliff...
      • 5 Years Ago
      that front end that looks like the Leaf, and that beltline that is so akward how it lumpily wraps around the front and rear wheels.
      Sorry, I just dont get this styling direction at all.
      At least it is slightly more acceptable here.
      and the bulging headlamps...........
      it just looks, sorry, retarted
        • 5 Years Ago
        when it has those wheel flares, somehow the beltline looks more purposeful and agressive
        • 5 Years Ago
        When it has a tuned, mid-mounted V6 from a 350Z in a 2000lb car with a roll cage, racing seats, no sound deadening and lots of carbon fiber, it does more than just look "more purposeful and agressive"...


        • 5 Years Ago
        that is true, I guess I was just thinking of ways to get the ugly out of that styling.
        per. my first post
        sweet conversion - mid mounted engines in hatchbacks happen to be my favorite thing in the world.......strange I havent seen this one before, thanks!
        • 5 Years Ago
        regardless of how you feel about the car in the picture, it is not the car we will be getting. That is the previous gerneration Micra/March that came out in 2003. We would be getting new cars in that size....

        wonder if there will be a successor to the Micra 350SR
        http://www.youtube.com/watch?v=cXzQeXfyEG0

        • 5 Years Ago
        @lne937s
        I hope so, that car in the link is super cool.
        I am a HUGE small car fan, the smaller the better in my book.
        love all those Japanese micro cars, etc.
      • 5 Years Ago
      Well, if you build it in Mexico, then they can drive it in Mexico. If you want to sell it in the USA, then build it in the USA. The folks in Smyrna, TN would be happy to do just that!
      mark turner
      • 5 Years Ago
      Unions keep us from being able to have inexpensive cars from domestic mfg.'s.
      • 5 Years Ago
      Welcome to Barry the KENYAN SOCIALIST and his LIB DEM CRONIES DEATH TRAPS!!! THOUSANDS will DIE because of these IDIOTS spewing their GLOBAL WARMING LIES and PC CRAP!!!! Thanks to the MORONS who put them in office!!!!
      • 5 Years Ago
      I wonder which European country (based on the license plate) allows parking a car on tennis court?

      I had a chance to get into a brand new Nissan March (Japanese version), and I have to say it was hard to swallow how cheap the whole interior was. The seats looked liked a plywood panel covered in cheap cloth. OK, so it *is* a cheap car after all.
      • 5 Years Ago
      buy American cars..... take stock in our future before there is no future
      • 5 Years Ago
      Look dummy, we can't play tennis until you get your car off the court!
        • 5 Years Ago
        They're not playing tennis. They just finished beating that thing with racquets. Uuuuuugly!
      • 5 Years Ago
      Hmmm...this could interesting....
      Marie
      • 5 Years Ago
      Lets see, it's being built in Mexico so the cost should be 100.00 and they will be making 9,900.00 roght. I say they keep the dang car down there and let Americans biuld their own thank you.
      • 5 Years Ago
      Probably the reason for this is not so much demographic .. the super small car market projects in the USA are not promising.

      One reason ... oh maybe, just maybe the Fiat 500 will open that door and Nissan (and others) are just hedging themselves to be safe.
    • Load More Comments