• Dec 6, 2009

Aston Martin Rapide – Click above for high-res image gallery

A couple of days after announcing U.K. pricing for the the new Rapide, Aston Martin has now also priced the North American version of its slinky four-door. When Aston starts deliveries of its newest model next spring, U.S. customers will have to pony up a minimum of $199,950. Aston Martin dealers will doubtless provide clients with the opportunity to substantially elevate that price tag via costly personalization options. After all, when you're dropping that kind of coin, you don't want to see yourself coming and going all the time.

The Rapide will be the first Aston Martin produced outside of Great Britain once cars start rolling off the line in Graz, Austria. The special factory was set up in cooperation with Magna Steyr prior to the global financial collapse, back when the Gaydon factory that makes the other Astons was running at full capacity. In these post-meltdown days, the decision about where to produce the car may have been very different. If you have the means, your local dealer is taking orders now. Official press release available after the jump.



[Source: Aston Martin]

PRESS RELEASE

Aston Martin Announces Rapide Pricing for the United States

Irvine, 5th December 2009. As the eagerly awaited Aston Martin Rapide four-door sports car goes through final engineering and testing phases before being launched in early quarter two 2010, Aston Martin confirms US pricing.

The price of the Rapide will start from $199,950 in the US which features an impressive level of standard specification including: Bang & Olufsen Beosound audio system tailored specifically for Rapide, heated memory seats, dual cast brakes and Adaptive Damping System.

The Rapide is Aston Martin's first production four-door sports car encapsulating the practicality of a car with extra doors and fusing it with the trademark sports car dynamics synonymous with modern Aston Martins.

Customer deliveries will commence in spring 2010, and it will be the first sports car to be hand-built at the Aston Martin Rapide Plant (AMRP) in Graz, Austria. The new 17,000 m2 building has been designed to reflect the quality levels established in Gaydon since 2003 permitting the fusion of modern technology, advanced manufacturing processes and handbuilt craftsmanship. Each Rapide will take approximately 220 man hours to build and will benefit from timeless craft skills just like the existing range: DBS, DB9, V12 and V8 Vantage do at Gaydon.

It is anticipated that +/- 2,000 Rapides will be built in the first year attracting a high proportion of new customers to the brand. Core to this trend is the mix of huge attention to detail throughout the car, ample accommodation for up to four adults and the spacious trunk while maintaining Rapide's elegant beauty and sports car profile.

The Rapide is on sale now available to order from the Aston Martin dealership network across North America.


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    • 1 Second Ago
  • 39 Comments
      Bob
      • 5 Years Ago
      Dang. If it was priced at a couple hundred less.....
      idtheftnarc
      • 5 Years Ago
      it looks like a Chrystler Concorde from the late 90's
      • 5 Years Ago
      Ill take the Panamera at half the price, with usable headroom in the rear, and three pedals. Thanks.

      And for anyone who criticizes Porsche for not updating styling, why does every Aston Martin look the EXACT same. Telling a DB9 from an AMV8 is damn near impossible without reference to size.
        • 5 Years Ago
        "I don't understand why there's so much hate for the Panamera."

        Because it has been beaten badly by an ugly stick, and almost everyone agree with this.
        • 5 Years Ago
        I don't understand why there's so much hate for the Panamera. There's nothing wrong with the style, I'll admit, it's a bit odd, but I like that. It's definitely a Porsche, and it doesn't lack in performance either. Too much hate for a good car.
        • 5 Years Ago
        All I know is I want to see a Rapide / Panamera comparo on Top Gear. Are you listening, Jeremy? A side note-- I give some credit to Masreati's Quattroporte for opening up this market segment. AMG wouldn't really be a part of this. It's the Sports Sexysedan segment. The Italian designers would say, "Eets a-curvy, like a wooman."
        • 5 Years Ago
        "Panamera....hahahahahaha, good one"

        +1!! Hey Porsche, it is actually possible to design a good looking sedan that doesn't fall too far from the family tree.
        • 5 Years Ago
        "Ill take the Panamera at half the price, with usable headroom in the rear, and three pedals. Thanks.

        And for anyone who criticizes Porsche for not updating styling, why does every Aston Martin look the EXACT same. Telling a DB9 from an AMV8 is damn near impossible without reference to size."

        It's really not that difficult to distinguish between Aston's lineup. You can't really criticize Aston for minimal differentiation between its lineup and then talk about Porsche. Most folks probably couldn't tell the difference between the front of a 911, Boxster, or Cayman.

        Flying Spur, Quattroporte, 7-Series, LS, S-Class, A8, new XJ, etc. None of these cars have manual gearboxes. If you have money to buy one of these, you've probably got another sports car in the garage.

        Even with lowered headroom, something tells me your passengers wont mind riding in the back of a Rapide, but that's just my guess.

        • 5 Years Ago
        I could be wrong, but doesn't the panamera only come with a PDK transmission, with no manual transmission option?
        • 5 Years Ago
        @bmacok

        I just like the sounds it makes ;-)

        @zamafir

        We're talking strictly style. And yeah 3 pedals is nice and all, but this is a car you sit back and drive....or use TT
        • 5 Years Ago
        Haha -1 Sir. Why do all Astons look the same? Why change perfection?

        Panamera....hahahahahaha, good one
        • 5 Years Ago
        To AlexDB9-

        It has been my experience that in my area--only trophy wives and guys who fetishize James Bond drive Aston Martins.

        +1 for three pedals. Nothing is sporty when a computer handles the shifting.
        • 5 Years Ago
        The rapide looks great, because that's what aston does, it looks great. the panamera (turbo) out performs every four door and almost every two door on earth, because that's what porsche does. There's plausible reasons for buying either
      • 5 Years Ago
      I have a small frame and I dont think I could fit in that back seat.
      • 5 Years Ago
      A very desirable car. I like the styling.
      • 5 Years Ago
      Well, that ought to put a nail in the coffin of the USAmerican idea that hatchback=cheap.
      • 5 Years Ago
      I was at the Porsche dealership yesterday and finally got to see the Panamera.
      They had a black Turbo there, and the sticker was about $134,000.
      They also had a gorgeous almost purple Audi R8 next to it that made it look like a complete dog.
      The Panamera is as ugly in person as it looks in the photos.

      The Panamera looks good until you get to the backside and then it just all falls apart....horribly. It is brand new and it already seemed bland and uninteresting.

      In short the Rapide will have no problem selling. It is so much better looking than the Panamera it is well worth the extra money.

      If you have the means I would suggest picking up a Rapide and an R8. That would be one hell of a collection.
      • 5 Years Ago
      Really, the Panamera costs less than half of this. There is a huge difference between buying a $90k car and a $200k car. Porsche has a winner on their hands.
      • 5 Years Ago
      panamera is ewwww, this is sexy and will sell more... but I can't help and think of the movie "Cars" when I look at the front face, good thing it would be a meanie in the movie.
      JDM Life
      • 5 Years Ago
      It looks like every other Aston...in some aspects it looks worse.....
      • 5 Years Ago
      I'm either going to buy that Aston or eight Honda Civics.
      • 5 Years Ago
      I saw this car in the flesh at Gaydon this weekend - AM are now previewing the Rapide for AM owners.

      First impressions:

      It looks about as different from a DB9 as a Vantage is from a DB9. The design DNA is there but I think Aston have a done a good job differentiating it. It looks much more modern and frankly meaner.

      The back seats are fine (I'm 5'11'') but getting in and out is difficult.

      The interior is absolutely gorgeous - updated switchgear and seats as well as interior door design, with B&O sound system and in car entertainment system

      With the rear seats down you can get a TON of stuff in this car

      looking forward to taking this for a test drive next Feb or so...
        • 5 Years Ago
        sorry mate - no need for the eye appointment - I drive a DB9!

        I agree from the pictures the changes look pretty cosmetic - different lower grill, more angular front and Vantage rear.

        In the flesh the Rapide just looks different - its hard to explain. Wait until you see one in the real world.
        howardroark43
        • 5 Years Ago
        dranautta - sorry, my friend, but right now i have a pic of the DB9 on my screen and next to it the Rapide, and brother, they are almost identical.

        pls make an appointment with the eye doc... NOW!
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