• Oct 31st 2009 at 12:24PM
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2010 Dodge Challenger New Nationwide Series racer - Click above for a high-res image gallery

NASCAR's rollout of its new Nationwide Series race car design has garnered buzz already with the introduction of the first-ever Mustang-branded stocker, and it got another shot in the arm yesterday at Talladega when Chrysler pulled the wraps off its brand-new Dodge Challenger Nationwide racer. We personally love the fact that the Challenger NNS car retains the same general front-end look as the production street car -- partially restoring an element that's been missing from stock cars for years now. The new Nationwide Mustang and Challenger will join their yet-to-be-unveiled counterparts from Chevy and Toyota (don't hold your breath for a Nationwide Camaro) in four races on the 2010 Nationwide Series calendar: Daytona in July, then later dates at Michigan, Richmond, and Lowe's Motor Speedway. The new car designs are expected to be fully adopted for the 2011 NASCAR Nationwide Series season. This process mimics the way NASCAR rolled out the Car of Tomorrow in the top-tier Sprint Cup series. Check out Dodge's official press release after the jump, and have a closer look at the new Dodge Challenger Nationwide car in the gallery below. As soon as Chrysler PR uploads photos that show more than just the car's front end (come on, guys...), we'll update the gallery.

UPDATE: NASCAR.com has shots of all four new NNS cars. The Chevy and Toyota retain Impala and Camry branding.

  • during practice for the NASCAR Sprint Cup Series AMP Energy 500 at Talladega Superspeedway on October 30, 2009 in Talladega, Alabama.
  • Talladega, Alabama.

[Source: Dodge Motorsports]


Dodge Motorsports Notes & Quotes - Dodge Introduces Challenger For NASCAR Nationwide Series

TALLADEGA, Ala. (Friday, Oct. 30, 2009) – Dodge Motorsports today revealed the Dodge Challenger as the "New Car" for the NASCAR Nationwide Series and announced an expansion of its partnership with Penske Racing beginning in 2010. Dodge will provide support for Penske Racing's two-car operation in the NASCAR Nationwide Series, in addition to Penske's three teams in the NASCAR Sprint Cup Series.

"As the performance brand of our new company, we are excited to expand our relationship with Penske Racing and introduce the iconic Dodge Challenger as our entry into the NASCAR Nationwide Series," said Ralph Gilles, President and CEO, Dodge Car Brand. "Motorsports are a significant part of the Dodge brand's legacy. Penske Racing has such a rich tradition in motorsports, and our partnership in the Nationwide Series will provide an excellent opportunity to showcase the Challenger and offer our loyal Dodge enthusiasts plenty of excitement in this very competitive series next year."

Penske Racing will field two teams, both running the full-season schedule. The Dodge Challenger will be used at the four "New Car" races NASCAR has designated, starting at Daytona in July. At the other 31 events that complete the 35-race season, Penske Racing will field Dodge Chargers as it did this season with the No. 12 Verizon Wireless Dodge Charger driven by Justin Allgaier. NASCAR is expecting full integration of the "New Car" in 2011.

Joining Allgaier will be Brad Keselowski in the No. 22 Discount Tire Dodge. He also will compete in the Dodge Challenger for the four designated races and in a Charger for the remainder of the schedule.

"Today's announcement further reinforces our relationship and commitment to Dodge Motorsports, and we are excited about our future with this great brand," said Tim Cindric, President of Penske Racing. "We believe Dodge's relationship with Penske Racing will continue to elevate and highlight both our brands and deliver value to Dodge enthusiasts."

Allgaier, in his rookie season in the Nationwide Series, is currently fifth in the season point standings and the leader among Rookie of the Year candidates.

"Penske Racing has a very successful relationship with the Dodge brand," commented Allgaier. "I am honored to be one of Dodge Motorsport's drivers and to be able to drive the new Challenger in the NASCAR Nationwide Series is going to be awesome. The car looks great and will give the Nationwide Series its own identity."

2010 Dodge Challenger
The Dodge Challenger merges the best American muscle-car characteristics-unmistakable design, world-class handling, powerful engines and technology-to delight driving enthusiasts across several generations. The two-door coupe accommodates up to five passengers and is produced from the company's proven rear-wheel-drive platform. With three models of head-turning styling, two legendary HEMI® V-8 engine choices, up to 25 highway miles per gallon, more than 25 safety and security features and modern amenities, it's no surprise Dodge Challenger was awarded J.D. Power and Associates "Most Appealing Midsize Sporty Car" in its 2009 APEAL Study.

"The Dodge Challenger has proven to be one of the most sought after high-performance vehicles on the street today," said Dave Bailey, Senior Manager of Motorsports Engineering and SRT Body, Interior and Electrical. "Sharing our consumer's passion for performance through the race version of our Dodge Challenger will continue to showcase the unique engineering brought to our race and production vehicles."

Dodge will continue its support of Penske Racing's three-car operation in the NASCAR Sprint Cup Series in 2010 with drivers Kurt Busch, Sam Hornish Jr. and Keselowski.

The No. 12 Dodge Challenger will take part in Monday's NASCAR Nationwide test session at Talladega Superspeedway for the "new cars" with Allgaier driving.

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    • 1 Second Ago
      • 5 Years Ago
      Nationwide Series is bullsh*t. The only NASCAR series I like is Winston Cup
        • 5 Years Ago
        You got Nationwide correct but goofed Sprint Cup??? :) :) Winston has been gone much longer. I still slip & call the insurance cars Busch GN... but no smoking cup for a while.
      • 5 Years Ago
      Wow a nascar vehicle that almost looks like a stock car. Well compared to all the other nascar vehicles. I guess they are making progress.
        • 5 Years Ago
        I didnt see the other picture until later. But a descent looking front is better than those crap camrys and impalas
      • 5 Years Ago
      that front sticker looks realistic...
        • 5 Years Ago
        Yes in that straight on, front view.view. Photoshop allows for pretty accurate decals + they work directly with Chrysler's Design Office for these race graphics.
      JDM Life
      • 5 Years Ago
      Look mean.

      Cant remember the last time I sat and watched Nascar for more then 10 mins....
      • 5 Years Ago
      that cant be a decal :O it looks sooo real!
      • 5 Years Ago
      All I can say is that those sticker overlays are getting damn near great in graphic detail! You could almost swear that the front grill is the real deal.

      I agree with everyone else, they need to somehow switch to actual "stock cars". But we all know it wont happen. I'd be happier though with more road course's. Imagine them at VIR, or Road Atlanta and if they did one of their "out of the country" race's, them racing on one of the Japanese road course's or dear I dream them racing at the 'ring! You'd have increase ratings due to us non-Nascar fans tuning it to check it out. But alas it all wont happen since most of them admit they hate the road course's.
      • 5 Years Ago
      And once again, V8 Supercar is proven to be superior to Nascar. I just watched all of the Bathurst 1000, Nascar would have to go back 25 years to piece together enough footage to keep me in my seat for 6 hours...
        • 5 Years Ago
        you australians you ;)
        no, but i do fully agree with you. nascar is extremely boring!
        • 5 Years Ago
        • 5 Years Ago
        Anyone know how I can watch Aussie V8s here the USA?
        • 5 Years Ago
        I agree that V8 Supercars is awesome to watch, but have you seen the NASCAR race at Infinion (Sears Point) or at Watkins Glen. If you like to watch competitive racing, you might like it.
      • 5 Years Ago
      I must admit, i like it... IMHO, the COTs look closer to real cars than the COYs...

      However, if they arent gonna have a nationwide camaro, what ARE they going to have. I mean, I dont think they make any other 2 door coupes... and toyota... maybe an FT-86?
        • 5 Years Ago
        Ripper, the front is the only thing that looks like the production Challenger... the side view the DLO & the knife edge rearend looks NOTHING like the production car.

        So now Ford will have a Mustang nose & Dodge its Challenger nose on a Nationwide Series CoT. Sorry, I don't see that as closer to a production look. I respect Chevy's Marketing & Racing guys for NOT pimping out the Camaro into this cartoon format.

        Want to see the Camaro, Challenger, & Mustang battle on the track... go check out a Grand Am Koni Challenge race. All three production based cars run in that series (or will in 2010). NASCAR should just drop the manufacturer facade. JMO.
        • 5 Years Ago
        That would be Malibu for the Chevy NNS COT, natch. And as for Toyota, I read somewhere that they might use the Solara name and stickers. Again, not confirmed.
        • 5 Years Ago
        If I'm not mistaken, the NNS COT is going to get Malibu branding. Don't take that as Gospel, though. I tried to look it up before posting, but had no luck.
        • 5 Years Ago
        According to the NASCAR website, it will be the Chevy Impala, Toyota Camry, Ford Mustang, and Dodge Challenger.

        there is pic's of the cars here...
      • 5 Years Ago
      And I thought it was impossible to build an ugly Challenger, really love the 90s Lumina c-post and roof lines.
        • 5 Years Ago
        It is the Nationwide Series "CoT" Car of Tomorrow becomes Common Operating Template for ALL of the NASCAR series racers???
      • 5 Years Ago
      That's not a very aerodynamic front-end...
      • 5 Years Ago
      i love how the grille is a decal xD
      • 5 Years Ago
      god help us all! nascar may actually someday go back to driveing real cars! thats like introducing honesty into politics, the system would calapse! but yeah, i'm excited too!
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