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Click above for a high-res gallery of the Rolls-Royce 200EX

Following today's embargo debacle, Rolls-Royce has finally released the official details and images of its baby Roller, the 200EX. The name draws its inspiration from the "experimental" prototypes that Rolls created during the pre-war era, but this version is more modern and has its sights set on the Bentley Continental Flying Spur.

While Rolls-Royce has deemed the Geneva-bound 200EX a concept, expect almost every exterior and interior detail to carry over to the production model when it arrives in 2010. However, the alphanumeric moniker will be replaced with something more traditional (think some variation of the words Spirit, Shadow or Cloud).

The styling is quintessential Rolls, pulling all the best cues from the Phantom and Drophead Coupe and fitting them into a decidedly smaller package. Based off the latest BMW 7 series platform, the 200EX spans 212.6 inches long, 83 inches wide and 61 inches tall, with a wheelbase of 129.7 inches. A new air suspension system hides behind the seven-spoke, 20-inch wheels, with the front hoops wrapped in 255/45 tires and the rears coated in 285/40 rubber. Rolls remains mum on engine details, only saying that the 200EX is powered by a new V12.

Inside you'll find all the top-rate, high-dollar trinkets that makes Rolls-Royce the standard of the luxury motoring world, including frosted lamps, chrome door handles, violin key switchgear and an ergonomic roller-ball controller to manipulate the car's systems.

While we're anxiously awaiting the official unveiling at the Geneva Motor Show next month, expect the production variant of the 200EX to bow at the Frankfurt Motor Show later this year. Make the jump for all the details.



Rolls-Royce Motor Cars will unveil its latest experimental car, called 200EX, at the Geneva Motor Show on 3 March 2009.

200EX is a design study for a contemporary four-door saloon and shows the direction for RR4, a new model series from Rolls-Royce due for production in 2010.


Experimental models have always played a significant role in the history of Rolls-Royce Motor Cars, from the first - 1EX, built in 1919 - to the most recent - 101EX, built in 2006. Unlike a concept car, the experimental models developed by Rolls-Royce Motor Cars have always been fully functioning vehicles, residing in a tangible world of wood, leather and metals rather than clay and foam. EX cars offer designers and engineers the opportunity for real-world innovation and have been used to showcase new components and engineering techniques as well as exterior and interior designs. "Modern automotive engineering is a balance of creativity, innovation and application. 200EX is an opportunity to assess these new ideas", explains Helmut Riedl, Director of Engineering.

100EX was the first experimental car unveiled after Rolls-Royce Motor Cars was relaunched under BMW Group ownership in 2003. Revealed at the Geneva motor show in 2004, the two-door, four-seat convertible was built to mark 100 years of Rolls-Royce motor car design and engineering. Just two years later, 101EX was presented, which explored modern coupé design. Both of these cars inspired production models that not only closely resemble their EX progenitors but have also redefined luxury motoring in the modern age.

Following on from this success, the same group of designers and engineers has created 200EX, itself pointing the way to RR4, a new Rolls-Royce model scheduled for production in 2010. The brief for 200EX? To create a modern, lithe and dynamic Rolls-Royce that bears all the hallmarks of the great cars that have gone before it: effortless performance, unparalleled refinement, exquisite quality and confident design.

"Alluring, inviting, approachable - this car captivates with each encounter" - Chief Designer, Ian Cameron

200EX has a dynamic edge to its styling and is noticeably less formal than previous models. Its size, style and expression broaden the appeal of the car, making it more appropriate for a wider range of circumstances. "200EX is a touring saloon with more than a little panache and perhaps more bravado than one might have expected from Rolls-Royce Motor Cars," says Cameron. "What you see is a modern car that is immediately recognisable as a true Rolls-Royce, even from angles that obscure the grille and Spirit of Ecstasy. Design elements such as the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail give 200EX an air of informal presence - powerful but unobtrusive."

The exterior design is dominated by large, uninterrupted surfaces, while finely sculptured horizontal lines add definition and geometric precision. In combination, the upward-sweeping sill line and low-cut roof create a powerful profile. The tapered rear is enhanced by powerful shoulders and flanks that draw in sharply, narrowing as they flow from the rear wings to the tail-lights.

The rear-hinged coach doors give the car a natural presence and sense of theatre. Revived in 2003 on the Phantom, this signature feature lends added functionality and style to the design. Opening through a generous 83 degrees, the coach doors offer the widest rear access in the car industry as well as providing the warmest of welcomes to those about to step inside.

At the front, a pair of LED headlamps flank the latest evolution of the world's most famous grille. "We wanted this to be less reminiscent of the traditional 'Parthenon' style and more like a jet intake," says Ian Cameron. The sides of the intake have been curved inwards and the vanes set back into the opening. It's a more dynamic form that moves on from the design first seen on the Phantom Drophead Coupé.

The exterior of 200EX is finished in Darkest Tungsten, which contrasts with the silver satin finish applied to the bonnet and A-pillar. Seven-spoke, 20-inch wheels complete the visual impact of the exterior.

Within 200EX, Interior Designer Alan Sheppard has accomplished a contemporary atmosphere, incorporating the Rolls-Royce Motor Cars principles of fine materials and peerless comfort. The space is filled with natural light, which brings in a real sense of the outside world. However, substantial doors and a high shoulder line ensure that occupants feel cosseted and protected. In the rear, the intimate ambience of the lounge seat is emphasised by its position behind the C-pillar, heightening the sense of privacy.

Naturally, the finest materials have been used. Elegant, frosted lamps and chrome door handles feature, while details include traditional violin key switches, eyeball air vents, opaque dials and refined instrumentation.

"As with any Rolls-Royce, detail is crucial," says Alan Sheppard. "We want the lasting impression for owners to be that their car was made just for them by someone skilled and caring."

The dashboard has been kept deliberately clear; it is spacious in its design and has an intuitive layout. The controls are neatly sculptured, with more important functions emphasised by accents of chrome. The soft light of the instrument panel glows through the familiar black-rimmed steering wheel, which itself incorporates a number of violin keys as well as an ergonomic roller-ball control.

The interior of 200EX is finished in supple, natural grain Crème Light leather, with Cornsilk carpets and cashmere blend headliner. The featured wood veneer is Santos Palissander, chosen for its contemporary look and striking grain.

"200EX is a modern execution of timeless Rolls-Royce elegance, breaking with some areas of tradition but retaining the core values that make our marque unique," says Chief Executive Officer Tom Purves. "We expect the more informal, agile design to broaden the appeal of Rolls-Royce Motor Cars, attracting people who appreciate its fusion of refinement, new technology and contemporary style."

  • No. of doors/seats: 4/5
  • Vehicle length: 5399mm
  • Vehicle width 1948mm
  • Vehicle height: 1550mm
  • Wheelbase: 3295mm
  • Engine: new V12
  • Wheel and tyre size: 20 inch, 255/45 R 20 front and 285/40 R 20 rear

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    • 1 Second Ago
      • 6 Years Ago
      Sexy, it looks like a small Phantom tough (which is a good thing).
      • 6 Years Ago
      Beautiful car. This is the first car that has been put out by a luxury marque in a while that does not make me instantly question its beauty. Just a elegant, grand, purposeful design.
        • 6 Years Ago
        That's my thought as well. For a luxury car, it's so clean, simple, and classy it's just beautiful. Reminds me of older Mercedes designs.
        • 6 Years Ago
        Paul - I know exactly what you mean. I was driving alongside a late 90s E Class yesterday and it's design was perfectly stately and fashionable without trying too hard like the new E Class or any of the new BMWs.

        Only Audi is keeping that clean Teutonic simplicity alive.
        • 6 Years Ago
        I, too, love clean simple designs. I can't stop looking and staring at an old-shape BMW when I see one parked on the side of the road, or an old big Merc, for that matter. I think the Phantom looks quite clean, if a little "bling" and ostentatious, but still much better than most of the cars on the road.

        And FYI, Rolls Royce has separate design team. Fortunately. :) Ian Cameron > Adrian van Hooydonk.
      • 6 Years Ago
      That is gorgeous. It is the tasteful luxurious seaside mansion to the Phantom's royal imposing square palace. Both stunning, both amazing.
      • 6 Years Ago
      Just for fun,


      Look at this "heavily customized Chrysler 300C" that tried to imitate what this would look like.

      kinda fun to compare
      • 6 Years Ago
      An exceptionally handsome sedan. With the bare aluminum-look hood and black paint, so nice!

      It finally has the tech to back up the price. Hopefully its new engine will also have the output as well (hint: despite the price, its primary competitors will be the 12-cyl S and Flying Spur, which max out around 600 hp).
      • 6 Years Ago
      I really like this. It is gorgeous. It is more modern and up-to-date aesthetically than the Phantom, especially with the front end. The tail lights fit this car too, which some people bitch about on the Phantom. The interior is also nice. I like how it is cleaned up and not full of all the bells and whistles as far as Rolls-Royces go with cluttering up the interior. It is very driver friendly.

      I might order one next year. My grandparents each have one, and I'll have the money by then.
      • 6 Years Ago
      Rolls Royce 300C would be more accurate.
      • 6 Years Ago
      "Rolls remains mum on engine details......" Really? Rolls? I don't think British have a say in that.

      If the car is anything like the Phantom, it will be more German than Rammstein. I know that determining car's nationality is a tricky thing, but if America thinks of Camry as a of a Japanese car, then Rolls is 100% German. The fact that it's assembled in Britain is a mere footnote. It will still be German if they made in Hiroshima. Only it would be better made.
      • 6 Years Ago
      Clumsy interior. There has got to be a nicer way to integrate the speakers and handles into the door panels. Why can only Lexus and Audi detail the interior of a big car properly? It's like let's stick some buttons here, a clock over there, tack on the rear seat vents as an afterthought here, and just stick this big radiator in the middle of dash, slather it in chrome, and call it a vent. Not since the early 90s 3-series have I seen an air vent take up so much real estate front and center on the dashboard.

      Too bad, because the exterior modernizes the Rolls Royce language beautifully.
      • 6 Years Ago
      wow. it must be nice to be rich.
        • 6 Years Ago
        @ Jim

        200EX is the name of the concept. As was the 100EX which was also a concept. It will have a proper Rolls name when it goes into production.
        • 6 Years Ago
        GO BULLS!

        Back to the subject at hand . . . . Where did they come up with 200EX? It sounds like it was lifted from a 2000 Nissan! Couldn't they have come up with a more regal name that befits a Rolls Royce?
      • 6 Years Ago
      The exterior is okay looking but the interior they are using bits from 3-series in a over 150K car. Seriously. first, get rid of the same stupid rear-view mirror with clown nose (alarm light). Secondly, whats the deal with column shifter. Maybe I am not sophisticated enough but when did the column shifter become part of a luxury car. In the rear get rid of middle hump even my Honda Civic doesn't have it. I know there is a reason why its there but these kinds of cars should offer out-of-the-box and advance engineering.
      • 6 Years Ago

      It would be "Aluminium Fear".
        • 6 Years Ago
        Don't worry, aluminium (al-you-mini-um, whatever that is) is just a British thing anyway. Ok, a most of Europe thing.
        • 6 Years Ago
        Is there really such thing as watching too much Top Gear? I have it downloaded to my PS3 and my DVR has it set to tape whenever it's on.
        • 6 Years Ago

        You watch too much TopGear.
        • 6 Years Ago
        Ack, damn typing too fast and no edit button, haha.
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