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Complete 2009 Nissan 370Z pricing revealed, plus a new tagline
Click above for a high-res gallery of the 2009 Nissan 370Z
Beginning today, you can place orders for the 2009 Nissan 370Z with a starting MSRP of $29,930 in six-speed manual trim or $31,230 with the new seven-speed automatic gearbox. Option up for the Touring model with the manual transmission and you'll need to set aside $34,460 or $35,760 with the auto 'box.
More importantly, Nissan has finally priced the Sport Package at $3,000, which includes 19-inch RAYS wheels, Bridgestone Potenza rubber, front and rear spoilers, upgraded brakes, viscous LSD and the much-ballyhooed SyncroRev Match. The Navigation Package will set you back another $1,850 and comes with an iPod interface and 9.3-gig "Music Box Hard Drive." As we said in our First Drive, forget about the luxuries, plunk down the coin for the Sport Pack and pick up the NISMO diff and transmission coolers if you plan to hit the track.
Nissan also used the 370Z's pricing announcement to reveal its new standard tag line "SHIFT_the way you move." The new slogan ditches the ad-dependent rotating completion of "SHIFT_" in favor of a focused idea that "reflects alignment of the direction Nissan is taking to meet changing consumer needs and wants." You can bone up on your Nissan rhetoric and get all the details on the Z's new pricing after the jump.
Gallery: First Drive: 2009 Nissan 370Z
Gallery: 2010 Nissan 370Z
Photos copyright ©2008 Damon Lavrinc / Weblogs, Inc.
PRESS RELEASE
Nissan Announces Pricing on All-New 2009 370Z Coupe
Revised Marketing Tagline "SHIFT_the way you move" Also Revealed
FRANKLIN, Tenn. (Dec. 30, 2008) – Nissan North America, Inc. (NNA) gets an early start on the new year with the announcement of pricing of the all-new 2009 Nissan 370Z Coupe and a revised marketing tagline. The new Z® goes on sale today at Nissan dealers nationwide with a Manufacturer's Suggested Retail Price (MSRP)* starting at $29,930 for the 2009 Nissan 370Z Coupe equipped with a 6-speed manual transmission and $31,230 with the new 7-speed automatic transmission. The new Z® is also offered in a 370Z Coupe Touring model, which is priced at $34,460 with the 6-speed manual and $35,760 with the 7-speed automatic transmission.
Two option packages are offered: the Sport Package, priced at just $3,000, with 19-inch RAYS forged wheels and Bridgestone Potenza tires, aerodynamic front and rear spoiler, larger Nissan Sport Brakes, SynchroRev Match (6-speed manual transmission only) and Viscous Limited Slip Differential; and the Navigation Package, priced at $1,850, with Hard Drive-based Nissan Navigation System, 9.3GB Music Box Hard Drive and Interface System for iPod®.
As the most powerful Z® ever produced, the new 370Z hits dead center in the sports car "sweet spot" of performance, design and value – with less weight, more power and enhanced handling, quality and style. With a standard 332-horsepower 3.7-liter V6, choice of two advanced transmissions and a full array of driver-oriented interior features, the new 370Z is designed to be one of the top performance values in the world.
Also today Nissan announced the rollout of a revised marketing tagline: SHIFT_the way you move. Previously, SHIFT_ was used with multiple complement words, which varied by product or media application. The move to one set phrase "the way you move" reflects alignment of the direction Nissan is taking to meet changing consumer needs and wants.
"SHIFT_ has always been the core of Nissan's DNA. It is rethinking the ordinary, changing your point of view, and being original, forward thinking and challenging," said Christian Meunier, vice president, Nissan Marketing, NNA. "Our commitment to the philosophy of SHIFT_ has become even more critical as we look to the future and the pressures of economic and environmental change that are affecting consumer behavior in how they interact with and impact the world."
All Nissan national marketing materials will include the new SHIFT_the way you move tagline beginning in January.
Reader Comments (Page 1 of 2)
iCameiSawiConquered 9:03AM (12/30/2008)
FUGLY. the old one was sooo much classier, if such a thing can even be said about a Nissan...
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Alex Keyes 9:13AM (12/30/2008)
Bulls*it. That's your opinion.
Here's mine:
I saw it at LA auto show, the thing's amazing. Looks a bit like a 911, only more modern and aggressive.
homunculus 9:55AM (12/30/2008)
mustard yellow is one of the worst colors for cars, and that blue is near the bottom of the pile.
this car looks menacing in black or dark gray, much more so than the previous generation.
Travis 10:09AM (12/30/2008)
Are you serious??? The old one looked like a sports car stretched to fit on a longer platform, with WAY too much "car" behind the driver. This is short, stubby, and muscular, and looks more like a proper sports car.
notYou 12:57PM (12/30/2008)
Agreed - what Nissan should have done imo is improve the 350Z to a 370Z, keeping it a larger GT class vehicle and spiritual successor to the 300Z. This should have been the 340Z, a true 2-door sports car and spirtual successor to the 240Z.
Much like BMW with the 3 and 1 series (although the 1 is a lame excuse for an updated Tii).
I suppose Nissan thinks it is doing that with the Infiniti G37 and this, but that's just not going to fly. Nissan GT enthusiasts are not digging the Infiniti as a replacement, it's just too Guido.
Sandok 1:27PM (12/30/2008)
Don't worry, I agree with you :-D
The Nissan 370Z is, like the new Z4, designed with too many lines and looses the sleek elegance of it's predecessor, the 350Z.
TBlueMax 9:16AM (12/30/2008)
Pricing seems to fall somewhere between "great" and "reasonable" given the expected performance of the updated 370Z and the current competition.
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nighttime__ 9:17AM (12/30/2008)
At first, I thought it looked like a Pokemon, but it is starting to grow on me!
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Mobius_1 9:57AM (12/30/2008)
Pokemon grew on me, so has this car :D
G-Meister 11:42AM (12/30/2008)
Mobi- Fungus can grow on you too- that doesn't make it good.
Rick 9:23AM (12/30/2008)
I just wish the wheels weren't so anemic and tucked. Japanese cars just can't seem to put 8" or wider rubber on their cars and the end result are tucked bicycle wheels that look dainty.
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Namir 11:19AM (12/30/2008)
What are you talking about? The rear tires are 275/19...
You can't expect a stock car to come with 315's, but they left plenty of room in that fender for you to do just that with aftermarket wheels.
You can't argue .99g on the skid pad (motortrend).
nagmashot 9:34AM (12/30/2008)
the only japanese car I realy like... unfortunatily till it hit Germany it will cost more than 40,000Euro (~$57,000) like the curret 350Z :(
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PaulPaul 9:39AM (12/30/2008)
damn i wish A5 would had that price sticker lol
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Preus 9:40AM (12/30/2008)
In Denmark we have some of the highest carprices in the world, this 370Z will proberly cost about 145.000 $... And we're sick of it. Lucky you in the States.
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nighttime__ 10:30AM (12/30/2008)
Wow!
I thought we had it bad, In Australia it costs around $80,000 for the top-spec!
Level 5 9:53AM (12/30/2008)
I think I'm down, depending on how bad State Farm tries to bend me over.
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Kn1ves 10:27AM (12/30/2008)
Reasonable pricing, but I'll wait til after the first model year until they get some of the bugs out.
There are always bugs to work out..
http://phatlace.blogspot.com
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sam 10:52AM (12/30/2008)
Looks like it was styled by 12 year olds. I would be embarrased to be seen in it.
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Chris 11:07AM (12/30/2008)
Since it's shorter and stubbier, I wonder how they're gonna turn this into a convertible like the current 350z. Doesn't look like they left enough room for a retractable roof. Eh who knows. Wonder how it'll look in a brick or maroon color. That would be hot.
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