• Oct 1st 2008 at 4:28PM
  • 74
We're not waiting for Suzuki to reveal its September 2008 sales results any longer, as it is highly unlikely that the little Japanese brand will arise as the only brand/automaker to post positive numbers this month. Take a good look below, as it's the first time since we started publishing sales data back in mid-2006 that every single brand and automaker is in the red. It doesn't matter how you slice it, whether you look at the change in volume from Sept. 2007 to Sept. 2008 or if you consider the change in the Daily Sales Rate. Everyone is down.

For the record, we suppose Audi is this month's Biggest Winner with a sales drop of just 5.4%, while HUMMER is again our Biggest Loser with a 54.8% fall in sales. You can peruse the rest of the carnage below for yourself.

BY THE NUMBERS - September 2008
Brand Vol. % Change Total Sales 9/08 Total Sales 9/07 DSR % Change Daily Avg. 9/08 Daily Avg. 9/07
9,997 14,369 -27.5% 417 515
Audi -5.4% 7,584 8,020 -1.5% 316 321
BMW -29.5% 14,744 20,901 -26.5% 614 836
Buick -20.5% 14,121 17,754 -17.1% 588 710
Cadillac -39.1% 12,432 20,398 -36.5 518 816
Chevrolet -11.2% 172,803 194,637 -7.5% 7,200 7,785
Chrysler -39.6% 23,346 38,668 -37.1% 973 1,547
Dodge -25.2% 62,572 83,671 -22.1% 2,607 3,347
Ford -33.8% 102,685 155,037 -31% 4,279 6,201
GMC -12.8% 39,029 44,754 -9.2% 1,626 1,790
Honda -23.2% 86,629 112,831 -20% 3,610 4,513
HUMMER -54.8% 2,298 5,080 -52.9% 96 203
Hyundai -25.4% 24,765 33,214 -22.3% 1,032 1,329
Infiniti -24.1% 7,779 10,250 -20.9% 324 410
Jeep -42.8% 21,431 37,460 -40.4% 893 1,498
Kia -27.8% 17,383 24,087 -24.8% 724 963
Lexus -36.1% 16,045 25,113 -33.4 669 1,005
Lincoln -22.5% 7,571 9,764 -19.2% 315 391
Mazda -35.6% 16,169 25,098 -32.9% 674 1,004
Mercedes-Benz -16.4% 18,779 22,459 -12.9% 782 898
Mercury -43.2% 6,478 11,403 -40.1% 270 456
MINI -6.7% 3,762 4,031 -2.8% 157 161
Mitsubishi -39% 7,378 12,102 -36.5% 307 484
Nissan -38.4% 51,786 84,019 -35.8% 2,158 3,361
Pontiac -26.7% 23,324 31,817 -23.6% 972 1,273
Porsche -44.8% 1,458 2,641 -42.5% 61 106
Saab -27.2% 1,765 2,424 -24.2% 74 97
Saturn -10.8% 18,528 20,776 -7.1% 772 831
Subaru -11.9% 14,491 16,457 -8.3% 604 658
Suzuki N/A
Toyota -31.8% 128,215 187,929 -28.9% 5,342 7,517
Volkswagen -9.4% 17,109 18,891 -5.7% 713 756
Volvo -51.8% 4,054 8,408 -49.8% 169 336
BMW Group -25.8%
Chrysler LLC -32.8% 107,349 159,799 -30% 4,473 6,392
FoMoCo -34.6% 120,788 184,612 -31.8% 5,033 7,384
General Motors -15.8% 284,300 337,640 -12.3% 11,846 13,506
Honda America -24%
Nissan NA -36.8% 59,565 94,269 -34.2% 2,482 3,771
Toyota Mo Co -32.3%
144,260 213,042 -29.5% 6,011 8,522
September 2008 had 24 selling days versus 25 selling days for September 2007

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    • 1 Second Ago
      • 7 Years Ago
      Porsche down 50 % !

      Damn rich people are pulling back .

      I think that the rest of the year will look just like that.
      Car companies better start making cheap alternative cars ... something new, cool, maybe then the numbers will improve.
      The only good thing about it is that gas is getting cheaper ... I can only imagine how bad it would be with 5$ gas.
      • 7 Years Ago
      I wonder if the MINI #'s are a reflection of the lack of inventory. I know that they were selling everything they could bring to the states.
      • 7 Years Ago
      that hurts to look at
      i hope it picks up soon...even though i doubt it
        • 7 Years Ago
        CFOO, I hate to tell you but when the car companies hurt, we as consumers are the one's who end up feeling the brunt of the damage. So maybe you shouldn't feel sorry for the companies themselves but you might feel a little bad about the numbers above being a sign of the struggling economy and higher prices (especially for imports) in the near future.
        • 7 Years Ago
        You can't feel sorry for any of them. In some cases, it's their own doing. Just look at Acura and its 08/09 lineup. I wouldn't be caught dead in the new TL. The numbers don't lie Acura. You're "Advancing" back to the ice age.
        • 7 Years Ago
        Pretty easy to find the answers Ayatollah...


        GM's car business was hurting. Aveo and Cobalt down. When you factor in that they were running an Employee Pricing for Everyone Deal it's not good. The big bright spots in the sea of red was the Malibu that had a 68% sales increase over the year before (but I think this month last year was the ramp up month to the new model so that could be a bit misleading) and the Impala that posted a 17% increase.

        • 7 Years Ago
        Yeah the numbers are ugly…but they are also meaningless. We need to see a breackdown by MODELS. So Chevy is down, but what does that mean? These numbers are not telling us what is selling and what isn’t. What I want to know is how well is Malibu selling compared to Silverado.
      • 7 Years Ago
      Is there some reason that the VW Group isn't listed? That group is 50% larger then the BMW Group and should be congratulated for having the right cars at the right time! Way to go VW and especially Audi!
      • 7 Years Ago
      Ugly... but hey..Nissan sold 421 GT-R's last month..

      • 7 Years Ago
      Nobody is safe
      • 7 Years Ago
      Looks like it's time to start laying off those high paying union members who work at these plants. Guys the glory years of getiing paid $30 an hour for doing a job that doesn't require any education is over. Once the labor expense is reduced then these car companies should get smart and reduce the cost of these cars so they start selling again. I think these numbers will continue to decline. I know I won't be buying a new car untill the economy is better.
      • 7 Years Ago
      According to a press release by google, an increasing number of consumers are now visiting just one dealership before making a purchase, and that the number of test drives taken in the last year has fallen dramatically. Car dealers already feeling the increased uncertainty in the business. But with a good on-line marketing they make their business more certain and predictable. This is because, majority of the consumers have the different variety of Internet sources to read car reviews, ask other consumers suggestions on buying cars or products. This could be one of the reason apart from the reasons like used car purchases, increased fuel cost and economy inflation.

      All of the above thats my personal opinion..

      • 7 Years Ago
      Thanks Mr. Bush
        • 7 Years Ago
        @ McLovin
        "We have had two recessions since Bush took office."

        The U.S. economy shrank in three non-consecutive quarters in the early 2000s; the third quarter of 2000, the first quarter of 2001, and the third quarter of 2001. Using the stock market as an unofficial benchmark, a recession would have begun in March 2000 when the NASDAQ crashed following the collapse of the Dot-com bubble. As stated before, stop blaming events that happened before January 2001 (inauguration day) on the current presidency.

        "I acknowledge that the current recession is debatable"
        Its ok, change the long-standing definition to fit your partisan worldview. If you believe it, its true!

        "but nonetheless, a recession would have happend if the government hadn't pushed a bunch of money into the economy"
        Thank GOD for the government giving us our own damn money back! but think of where that money *could* have been better spent! Like $243,000 in taxpayer dollars for the organization Chez Panisse to create gourmet organic school lunches in the Berkeley School District. Chez Panisse is dedicated to “environmental harmony” and their menu features “Comté cheese soufflé with mâche salad,” “Meyer lemon éclairs with huckleberry coulis,” and “Chicory salad with creamy anchovy vinaigrette and olive toast.” That is a much better use of our money.

        "The republicans have been in control of both houses of congress for the vast majority of the last 10 years"
        Yet, government spending increased at an alarming rate the last two....

        "So if anyone can be blamed it would be the Republicans."
        Partisan viewpoints abound, facts be damned.

        They all got us here. They all are at fault. Big government caused this problem, bigger government will not solve this problem. But to pin legislation and economic events from the 1990's on Bush is retarded.
        • 7 Years Ago
        No, McCain was supposed to buy them all.
        • 7 Years Ago
        "Registering to vote should come with an IQ test. "
        How about this:

        Which political party is responsible for socioeconomic problems?

        1) Republicans
        2) Democrats
        3) All of the Above
        4) None of the above

        Anyone who answers anything but #3 is instantly removed from the voter rolls.
        • 7 Years Ago
        The government could have bought a hell of a lot of GM vehicles with the money Bush pissed away in Iraq. It probably would have been a better investment even if they just crushed them. :)

        • 7 Years Ago
        how about this....

        138,893,908 taxpayers in 2007.
        Average price of a new car: $26,930
        138,893,908 * $26,930 = $3,740,412,942,440

        I see a new bailout scam! Quick, get my socialist overlords on the phone.

        Oh. You were trying to blame 1994 legislation (which led to the economic situation we face) on Bush. Just like the 1993 WTC bombings and the USS Cole bombings by Al Queda are also Bush's fault.

        Put your partisan politics aside for one minute and realize that both D and R screwed this up. No one party holds the bag, they are all in the tank and we are all screwed.

        Bad month. It happens. It's bound to happen in any market economy as fluctuations in long term trending happen. To blame Bush is retarded.
        • 7 Years Ago
        Was Bush supposed to buy all the cars?
        • 7 Years Ago
        Congress has equal or greater oversight of budgets and the economics than the President.

        The President is not the King. He can't single-handedly 'fix' the economy. Unfortunately looks like every moron in America is going to ignore that fact and elect a President based on economic promises.

        Registering to vote should come with an IQ test. With one question on it. And the question should be whether or not economics are the sole responsibility of the Commander-in-Chief. Anyone who answers yes should be deemed too stupid to vote.
        • 7 Years Ago
        I think the (R)'s are more to blame. Real income, adjusted for inflation is down over the last 8 years. We have had two recessions since Bush took office. (I acknowledge that the current recession is debatable but nonetheless, a recession would have happend if the government hadn't pushed a bunch of money into the economy)

        The republicans have been in control of both houses of congress for the vast majority of the last 10 years (all but 8 I believe). So if anyone can be blamed it would be the Republicans.
        • 7 Years Ago
        Ya, it has ALOT to due with Bush. Moron.
      • 7 Years Ago
      That is just terrible...holy sh#t
      • 7 Years Ago
      Time to breakout the elbow grease.
      • 7 Years Ago
      There is a perfect story for the auto industry right now. Wildly unstable gas prices, economic recession, and a credit crunch have made a car purchase the last thing most people want to do. The biggest factor, in my opinion, is gas prices. What vehicle do you buy if gas goes to $5 or more a gallon this winter or next year?
        • 7 Years Ago
        In addition to the gas prices, I imagine tighter credit control is also going to make it harder for people to buy cars, too. A lot of people are going to be forced to live with what they have a little bit longer.
        • 7 Years Ago
        Ooops. Perfect storm.
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