• Jul 29, 2008

The CEO of BMW M GmbH, Ludwig Willisch, spilled his guts to Auto-Motor-und-Sport in a recent interview about the future of BMW's high-performance M division. The news was good, bad, and downright dumbfounding. For the good, Willish mentioned that future M-models will include high-revving turbocharged engines, and offer ceramic brakes. The bad news is that there will be no E91 M3 Touring, E92 M3 CSL, or M1 Concept. Apparently, BMW doesn't feel there is enough of a market to support those vehicles. The perplexing news is that BMW is currently working on M-versions of the X5 and X6 (apparently to answer a question that enthusiasts have yet to ask). While we cannot control the electrochemical signals being sent between neurons within BMW's think tank, we can continue to hope that BMW doesn't dilute the M-brand the way Mercedes-Benz has with AMG.

[Source: Auto-motor-und-sport via BMWblog]



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  • 28 Comments
      • 6 Years Ago
      If they can get the 1-series to loose a couple hundred pounds and make a decent Z car or two BMW can strap a Saturn V to a shortbus and call it the EMINEM xDiVe7.2 ttis for all I care.
      • 6 Years Ago
      Er... Mercedes diluted the AMG brand?? Since when?

      The company has never before had as many highly acclaimed AMG models available on their cars, most notably, the recent M3 blitzing C63 AMG.

      On the one hand you criticise BMW for giving less M sport options on their cars, yet Mercedes are criticised for offering the option to their customers on almost all their cars?

      Totally bizare thinking... Jeremy Clarkson would tear what hair he had left out if he read this.
        • 6 Years Ago
        Yeah, Clarkson did almost that in one of the recent episodes, when fat C63 was smashed off by razor-sharp M3.
      • 6 Years Ago
      It's purely a business decision. The market is obviously supporting this. BMW probably just looked at how many AMG ML's and Cayenne Turbos were sold, and they see $$$. The biggest upset was seeing Porsche in the market with an SUV. An M-badged BMW SUV is nowhere near that level of absurdity. I only hope BMW takes into account the rising cost of gas in the U.S.
      • 6 Years Ago
      There won't be an 'M' SUV. It'll be an 'iS'

      Whenever anyone in the business of making money says they will never do something, don't believe them. If what they say they will never do can actually turn a profit they will do it.

      • 6 Years Ago
      Who cares about an M version of a SUV/crossover?! I'd rather have a M3 lightweight version, baby!
      • 6 Years Ago
      Good lord, BMW is becoming worse than a politician with all this flip-flopping.

      First they will never use turbo gas engines. Whoops.
      Then the ///M brand will remain NA and not go forced induction. Whoops, lets try that again.
      Numerous times it has been said that there will never be an ///M version of the X5. Jeez, wrong again!

      No market for the M1? Better tell Audi, they didn't get that memo with the R8. Then again, they are busy shuffling through waiting lists.

      No market for an M3 CSL? Yup, that should last until the RS5 bows with 450+hp.

      I guess I will have to tune in next month when BMW strategy for the ///M division changes once more.
        • 6 Years Ago
        Totally, I actually think there is no market for the X5 and X6 as everyone seems to become suddenly so obsessed with fuel economy
      • 6 Years Ago
      I really don't get the fad for really fast SUVs, to me it seems like it completely defeats the purpose of both the SUV and the performance. Both totally work against eachother to create something that is sub-par in both catagories. Not to mention how can you take something prone to rolling over into tight corners? Really seems like BMW has sold out even further.
        • 6 Years Ago
        Hershey Lover,

        +1

        Brilliant!
      • 6 Years Ago
      I think BMW should focus on a M7 way before it focuses on a X6-M. Is BMW not aware of the S63/S65, Quattroporte and the S8?
        • 6 Years Ago
        Yeah but there's no 7 M equivalent that doesn't suck.
        • 6 Years Ago
        There's already an M7 equivalent - the Alpina B7.
      • 6 Years Ago
      The X3 is better looking than the X5 and the X6 is just awful looking. The X3 is just as capable and useful as the X5, so why is there even room for an X6? Of all their "trucks", the X3 is the best. That should be the one to get the high performance version. (Like the Cross Country racing version) The X6 should not even have been built.
      • 6 Years Ago
      I dont see Turbo charged M cars as a good thing, it's a bigger dilution to the M badge than the M X cars.

      M1 might cost more than the selling price and might not sell well, but it will definitely enhance BMW sporting image that it's losing slowly to other competitors.
      • 6 Years Ago
      Its all about money. BMW would sell hundreds of M1s and at a decent profit. On the other hand BMW could sell thousands of X5-Ms and X6-Ms and make a killing. They don't even need to create a new platform just tune an engine and tighten the suspension.
      • 6 Years Ago
      Lost in translation:
      1. The guy never mentioned that M3 CSL or a wagon are off the plans.
      2. The guy never mentioned that "power" X56 would have an M badge on it instead of iS.
      3. They will opt for "charged" engines only if they could keep them high-revving enough.
      4. Foggy comments regarding M1 successor.(it really has nothing to do with R8 - Audi may need such car for image reasons, BMW not)

      So it seems like M stays an M for now - not an AMG.

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