Volkswagen announced today that its entire 2009 lineup will come with a new Carefree Maintenance Program standard. What this means is that all scheduled maintenance for your 2009 Vee-Dub will be done and paid for by Volkswagen for the length of your limited warranty, which is 3 years or 36,000 miles. The program will debut with the new Tiguan crossover and Routan minivan, and should come in handy considering the former requires at least three scheduled service stops for maintenance before it hits 36,000 miles and the latter requires six. Other automakers like BMW and VW's own sister brand Audi offer free scheduled maintenance programs as well, but this is the first time we've seen it offered to folks who aren't buying a luxury car. Would free scheduled maintenance lure you into a VW dealership when shopping for a new car or is this program required by the German automaker to improve its perception of quality in the U.S.? Check out VW's official press release on the new program after the jump for more details.
[Source: VW]
PRESS RELEASE
VOLKSWAGEN ANNOUNCES CAREFREE MAINTENANCE PROGRAM
Program designed to improve owner loyalty and brand distinction
AUBURN HILLS, Mich. – Volkswagen of America, Inc. announced today a no-charge Carefree Maintenance Program on its entire 2009 model line. With this program there are no charges for the scheduled maintenance described in each vehicle's maintenance booklet for the length of the New Vehicle Limited Warranty-three years or 36,000 miles, whichever occurs first. The Carefree Maintenance Program will launch with the introduction of the Tiguan, Volkswagen's all-new crossover utility vehicle.
"Volkswagen's Carefree Maintenance Program is a great way to improve our owner loyalty for our brand, as well as increase consumer consideration" said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "This program also differentiates us from our competition by allowing us to be the only automaker among our key competitors to offer a no-charge maintenance program" added Barnes.
The maintenance intervals covered under this program and detailed in each vehicle's maintenance booklet are 10K, 20K, and 30K miles for all 2009 model year Volkswagens. Since all current Volkswagens use synthetic oil, combined with state-of-the-art European engineering, a 5K oil change is no longer necessary. This means that Volkswagen customers can drive further between oil changes.
This program also covers the forthcoming Routan, Volkswagen's all-new seven passenger minivan, which arrives in dealer showrooms later this year. Maintenance intervals for the Routan are 6K, 12K, 18K, 24K, 30K and 36K.
The Carefree Maintenance Program also includes a courtesy vehicle check. This allows owners to return to the dealership from which they purchased their 2009 model year Volkswagen within 90 days or 6,000 miles, whichever occurs first, for a full review of the vehicles benefits and features, and to have their vehicle checked at no charge.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Touareg through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com.
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