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Click image for a gallery of the Roewe 550 sedan

SAIC's Rowe brand (nee Rover) is set to formally unveil its new 550 sedan in Beijing next month. The sedan's styling is very mainstream save for its unfortunate front fascia. Those undersized, oddly-shaped headlights just seem very out of place. That said, it's not as if we're the target market, and it's likely to be one of the more important Beijing Motor Show debuts. According to China Car Times, the 550 will be powered by the same 1.8L turbo found under the hood of the Roewe 750 (the re-engineered Rover 75). We'll have more photos and additional details via the crew at Autoblog Chinese when the car is unveiled next month.

[Sources: XCAR, China Car Times]

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    • 1 Second Ago
      • 6 Years Ago
      I think thats the first Chinese car i've actually liked.
      • 6 Years Ago
      ok is it me, or does that thing look like a VW Passat from the front, and a Hyundai Elantra in the back!
      • 6 Years Ago
      I'm assuming most of the technology and designes are derived from once a Korean car company called Ssangyong which SAIC undertook back in 2005. It's tragic for Koreans because SAIC was able to advance at least 5 years in exporting cars to foreign markets. SAIC didn't even have their own platforms until Ssangyong was involved. I wish they play their role in the domestic market only so other car companies can actually survive.
      • 6 Years Ago
      I find the design to be fresh and original...I immediately liked the entire front end...nice to see unique headlights that don't consume the entire front quarter panel. And from behind it looks cohesive and well thought out.
      • 6 Years Ago
      That is one bastardized pile of poo. Honestly, do the Chinese automakers have a creative bone in their body? They seem to make cars based on every other automaker's hard design work and pass it off like it's something new.

      The part I find the most amazing is the fact that these poseurs don't even feel one iota bad about it. As a writer, if I ever committed such blatant acts of plagiarism I wouldn't be able to look at myself in a mirror.
      • 6 Years Ago
      It's a Passataccord.
      • 6 Years Ago
      ROTFL, you are a genius!
      • 6 Years Ago
      i dont think its that bad, i think its the best product ive seen from china...i kinda like it
      • 6 Years Ago
      I see a Jetta/Corolla thing going on. Call me crazy, but I kind of like the grill. Plus, I am sick of OVERSIZED headlights. The rear view is not bad either.

      For the Chinese market this is pretty good. I was in China in the Fall of 2006 and there were a lot worse looking cars.

      • 6 Years Ago
      Never thought I'd say this about a Chinese car, but the front end actually looks kinda neat. It's not a complete ripoff of any one particular car, but it manages to not be horrific at the same time.
      • 6 Years Ago
      "....undersized, oddly-shaped headlights", a criticism that could be leveled at several cars on the world's roads. The only truly "odd" thing about the headlights, that I can see, is that they don't quite match up to the grille. It looks like someone styled the headlights, and they had no clue as to what the grille's dimensions were going to be.
      If I remember right, the Rover 55 was about the size of a 4th gen Accord (90 to 93 in the U.S.) or else the size of a mid '90s Civic. As a "do-over" not too bad an effort, but not that great either.
        • 6 Years Ago
        The Rover 45 was essentially a Civic since it was a restyled Rover 400 which was a result of Rover's relationship with Honda.
      • 6 Years Ago
      They should have called it the Veedubaltimazda. In China, auto designers only need three things... scissors, glue, and a car magazine.
        • 6 Years Ago

        ain't that true
        • 6 Years Ago
        Okay, and over here you have my VW Passat, WTF!! what happened to it!!
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