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Look past the Mercedes-Benz Ocean Drive concept's LED head and taillamps and fancy flush doorhandles and you're looking at what a likely S-Class production convertible will look like. Names for the famous strip of road on South beach, the Ocean Drive would fit right in with the beautiful people and the high-end cars known to prowl the area.

Based on the V12-powered, long-wheelbase S 600 sedan, the Ocean Drive concept gets an oversized grille (we like) and retains its source car's four-door style. the side glass is frameless, and there are no pillars to interrupt the lines when the car is open to the sky. A traditional, large soft-top protects occupants in sub-optimal weather conditions, and the car features Mercedes' neck-warming technology called AIRSCARF. Nifty indeed. Build it.

(Press release after the jump)

[Source: Mercedes-Benz]
GALLERY



PRESS RELEASE:

Concept Ocean Drive design study – the most comfortable and elegant modern-day convertible

Detroit – At the North American Auto Show Detroit, Mercedes-Benz is adding to its reputation as a pioneer and design trendsetter among premium carmakers with the presentation of its Concept Ocean Drive four-door convertible. This study is a one-off creation by Mercedes-Benz which revives the tradition of large luxury convertibles. Not having to work to a design brief or production specifications left the designers free to get on with the job of developing the world's most comfortable and elegant convertible.

The Concept Ocean Drive is an awe-inspiring jewel on wheels. As a four-door convertible, it belongs in a luxury genre that has almost disappeared from our roads. Like the luxury convertibles of years gone by, this showpiece from Stuttgart features the maximum in elegance, lifestyle sophistication and exclusiveness. To put it another way, it represents automobile culture at its most attractive and desirable.

The one-off special has an all-new body with an almost classic flavour and with clearly defined lines and vibrant two-tone paintwork which are exceptionally charismatic. Although on one level the Concept Ocean Drive displays the restraint of an elite and aristocratic automobile, it is also an open invitation to go on a "topless" cruise along the world's finest ocean promenades. Luxurious, exotic materials have been crafted with consummate skill to create a showpiece of unparalleled perfection.


Mercedes-Benz design studies – a stylistic journey into the future

The Concept Ocean Drive isn't just designed to inspire dreams and fantasies; it also serves a very practical purpose. Because design studies are always a good opportunity for designers to play around with less familiar themes, to see things from new angles and to explore new ideas. Not just a pure design exercise, they are also a way of stimulating a closer dialogue with customers and of trying out new ideas on the general public. This helps the designers get a feel for future styling trends and to develop and implement new design idioms.

The unique luxury convertible design study from Stuttgart turns a "dream car" vision into reality. At the same time it is also an affirmation of the design excellence and values of the Mercedes-Benz brand, including the brand's traditional basic principles like excellent build and quality, comfort, effortless superiority, value retention and safety. These values have now been joined by three further key messages: passion, fascination and innovation. The Mercedes-Benz design philosophy both perpetuate proven styling themes associated with the brand and at the same time combines them with new and surprising ideas and forms.


Styling conveys effortless superiority and elegance

Apart from the four doors, the outward distinguishing marks of the concept car include a very large and upright radiator grille, LED headlamps and taillights, two-tone paintwork and a striking interplay between taut lines and large, restful surfaces. This lends the one-off special an air of effortless superiority, power, elegance and forward-flowing energy.

The long side-window opening which, typically of a convertible, is not interrupted by a B-pillar or window frames, ensures seamless continuity between the exterior and the interior, even when the top is up. Extensive use of high-value materials –such as finest-quality leather, 3D-effect materials and large bird's eye maple trim panels (in the interior and even on the soft-top compartment cover) – and many other thoughtfully designed interior details, highlight the luxurious, unique character of this design study.

Top-level engineering

The design study is based on the twelve-cylinder Mercedes-Benz S 600, on account of this model's long wheelbase. The technical highlights include:

·the innovative soft-top mechanism resulting in smooth operation and fast closing times;

·the innovative AIRSCARF neck-level heating system, which is featured on all four seats, allowing occupants to enjoy top-down motoring even in the colder months of the year.


Needless to say, the on-board equipment also includes top-level Mercedes-Benz innovations, some of which are unique worldwide – including Brake Assist PLUS, the innovative PRE-SAFE® brake system (in combination with radar-based DISTRONIC PLUS) and the PRE-SAFE® anticipatory occupant protection system.


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  • 31 Comments
      • 8 Years Ago
      The best-looking Mercedes since the sixties, in spite of derivative Bentley Continental wheelarch details.
      • 8 Years Ago
      Its by far the classiest "S-Class" concept. Beautiful lines. I've seen it in a recent magazine with a more contrastng two-tone color scheme (trick photo)......awesome. Thumbs up MB.
      • 8 Years Ago
      Yawn. You'd think that a company with Mercedes' styling heritage could come up with something less bland.

      I wonder...if Lexus were to come up with this, would the reaction be different?
      • 8 Years Ago
      man, that is one sweet convertible
      the S-class looks awesome and this would be a great extension on it's line-up.

      i LOVE it
      i LOVE it

      just the headlights are wong
      • 8 Years Ago
      The AIRSCARF was introduced with the SLK.

      And I don't think it's accurate to say that besides the led light clusters, it's a S-Class: I don't see it sharing a single panel with the S-Class...
      • 8 Years Ago
      Mercedes and Chrysler have very similar products recently, if you take off the Mercedes badges it would very easily be mistaken for a Chrysler product. I guess since the companies joined they also share the same designers.
      http://www.dpccars.com
      DPCcars
      • 8 Years Ago
      Wow! A Chrysler Sebring for the rich! Autoblog needs to offer a "thumbs down" icon.
      • 8 Years Ago
      Somebody has the Phaeton's tailpipes, sorry toyota.
      • 8 Years Ago
      #5/6, updated thethe Airscarf reference. And Tiago, The sentence was meant to convey that it simply retains the S-Class true 4-door style. I corrected it to reflect as much.
      • 8 Years Ago
      Is that Bangle's flame surfacing?
      • 8 Years Ago
      From the front it looks like a very happy Sebring.
      • 8 Years Ago
      Hmmm
      This is just the pinnacle of a vehicle, that no one asked for, and no one needs. At the price that they want to sell this car for, ya could almost have one made from Fisker.

      Heck.. who the heck wants suicide doors? That requires a frame to hang the door. Since when do ya have rigidity in a car THAT LONG, and THAT heavy!? I like the design on the whole. I like the new front "lights". I also like the sculpted side panels. However.. I also think M-B is running out of "niches" to be in. Even tho the Maybach line is on the S class frame.

      I just see it as excess, and those who buy one will be trading in other "EXCESS" vehicles. And for that.. there is PLENTY OF SHAME. Too much bloody money.
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