• Apr 20, 2006

Could the Lincoln Zephyr, soon to be known as the MKZ, be bringing the average age of Lincoln drivers down a notch or two? Automotive News reports that while the average age of a Lincoln owner is 60 (and the Town Car's drivers are 70 ), the Zephyr's average buyer during the first three weeks of March was 56.

Arguably even more important is the fact that 40 percent of new Zephyr buyers are trading in cars other than Fords, Mercurys or Lincolns (better known in the auto industry as "conquest sales"). Automotive News identifies the Honda Accord, Acura TL, BMW 3 Series, Buick Lucerne, Toyota Avalon and Infiniti G35 as the cars buyers are passing over for the Zephyr.

Sales are coming at a price, however -- the average incentives package for the vehicle in February was $4,293, compared to an average of about $1,700 in the segment.

[Source: Automotive News]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 30 Comments
      • 8 Years Ago
      I agree Tim UF. That's exactly what I thought. The front is gorgeous, then you walk around back and it's just not quite right. Lincoln needs to get off the huge taillight thing (as seen on their larger trucks too), they look slapped on, not integrated IMHO.

      • 8 Years Ago
      Where do these average incentives come from? The rebates aren't very large. Are dealers getting huge bonuses for moving these?

      The average age would be even lower if the IP didn't look so similar to that in the Town Car. I know, Lincoln brand character, but there must be some way to combine this character with a less imposing IP.

      My review of the Zephyr: http://www.epinions.com/content_208166555268

      I look forward to driving it again with the new V6.
      • 8 Years Ago
      I guess I'm the youngest here (17) but even so I gotta say its a nice car.
      I've driven my friends 98 Lincoln Continental and really loved how smooth it was.
      If this car is anything like it, I gotta say that they're doing a good job. Its also very distinctive. To me all the Cadillacs look the same, but thats just me.
      • 8 Years Ago
      I can't help but wonder if this will always be "That car that used to be called the Zephyr, along with "The SUV that used to be the Aviator."

      Much like the Acura RL is the "New Legend." and the RSX is the "New Integra"
      • 8 Years Ago
      My 76 year old dad ended his Infiniti G35 Sedan lease and took advantage of the Zephyr lease. He loves the car. I think it's actually quite nice. Great interior, but I agree about the lights. I guess he's half the equation of the Infinitis but he does bring up the average age on all counts. My mom is 65 so she doesn't help the equation much either.

      I would consider the MKZ when it debuts with the new Ford V6 and 6 Speed Automatic.
      • 8 Years Ago
      "The back does look bad and it should look a little more like this '78 Lincoln Cont Mark V"
      Whoops! the hyper link to the picture of the car is on my URL on #31. Sorry bout that
      • 8 Years Ago
      #23, I know how you feel. I went to the NY Auto Show, and REALLY liked this car (and I'm 35!) And yes, I am a tried and true BMW 3-Series fan...
      • 8 Years Ago
      Since this car will be called the MKZ next year, doesn't that mean that any of the surviving cars still with the Zephyr name will become unbelievably rare over time? think of how much money some crazy car collector would pay for a pre-MKZ car! I know this is a logical stretch, but buy one before its too late.
      • 8 Years Ago
      We've had our Zephyr for just over a week and it is a fantastic car. The interior is great (quality materials and good colour combination) and the THX sound system is wonderful. Our previous car was a Mazda 626 and the Zephyr is so much better. I like the look of the car...even the rear. Sorry I can't quite see what the issue is with the lights - I don't think they take away from the looks. It is quiet and smooth on the highway.
      • 8 Years Ago
      I think the article is a lie.

      People are not passing up a BMW 3 series, Acura TL, etc. for a Lincoln Zephyer.

      Jonathan
      • 8 Years Ago
      If people are trading in Lucernes then wow... they aren't keeping them very long.

      I think the Zephyr is OKAY but when I see the MKS concept I just can't help thinking how incredible the car could be. That concept is stunning.
      • 8 Years Ago
      Anyone trading in a Lucerne for a Zephyr has too much money and too few brains. Why absorb so much depreciation to make such a switch?

    • Load More Comments