Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Lincoln MKZ Videos
Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promot
Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.
Lincoln has released the first 30-second ad spot for the 2013 MKS, with its seventeen intial seconds spent covering the era of Lincoln glory from 1922 to 1976. The ad almost feels like an apology for the MKS, as if the ad team really wanted to sell the 2013 MKZ but was assigned the penalty-box MKS and had their protestations silenced with, "Just make something!"
Lincoln dropped plenty of jaws with the company's MKZ Concept at the 2012 Detroit Auto Show, but the vehicle may have been a bit hotter than the company intended. Something seems to have gone awry with the showcar's electronics as it sat on the show floor. At some point, thin puffs of smoke began wafting from the driver's side door panel. No actual flames were spotted or damage reported, but something tells us someone is going to have some explaining to do in Dearborn (the screencap above appear
For a while there, it looked like Ford forgot about Lincoln, and dismal sales numbers reflected the marque's lack of attention. But just when it was beginning to look like Lincoln was on its last leg, Ford's luxury arm unveiled the refreshed MKS and MKT at the Los Angeles Auto Show. Those models may not go far enough to usher Lincoln back to relevance, but chief Lincoln designer Max Wolff mentioned at the show that the real changes begin with the 2013 MKZ, which was teased during a video prior t
Mad Men's John Slattery, Lincoln's new pitchman. Follow the jump to watch the new TV spot.