"The four-door car is not dead," Bugatti President Wolfgang Durheimer told Automotive News at the Frankfurt Motor Show, where the automaker showed a Chiron that set a 0-249-0 speed record of 42 seconds. Durheimer also suggested it would be Bugatti's sole model, as he said, "For the time I can foresee, [Bugatti] will be a one-model brand." The Chiron will be Bugatti's model for eight years, with replacement scheduled around 2024 or 2025.
Bugatti hasn't decided on the powertrain for its next model, and is considering all its options, be they internal combustion, electric or hybrid. What matters, Durheimer said, is that it provides the level of performance Bugatti customers expect from the brand. Bugatti also considered electrifying the Chiron's powertrain, but, Durheimer said, abandoned the idea due to weight and packaging challenges. The company was still able to achieve 1,500 horsepower through traditional means.