Online ordering at https://t.co/46TXqRrsdr will now open at 7:30pm Pacific to ensure no server overload. Presentation still at 8:30.— Elon Musk (@elonmusk) March 31, 2016
That's an hour before we'll even know what the Model 3 looks like, let alone what it costs, how powerful it is, how far it can go on a charge, or indeed how long it will take to top off the battery. It's also an hour earlier than orders were originally meant to open, after Tesla has experienced unexpectedly rabid enthusiasm for the as-yet-unreleased Model 3. Reports have been nearly constant about people lining up and camping out – Apple iPhone-style – at Tesla showrooms around the world, which is likely motivating the adjustment.
Musk also tweeted that each person, whether they're ordering in person or online, will be limited to just two reservations. Each order will need to be accompanied by a refundable $1,000 deposit. And as we've said before, you can look for all the information about tonight's Model 3 unveiling right here, when it breaks at 8:30 p.m. PDT (11:30 EDT).
Model 3 orders, whether in store or online, are limited to two per person— Elon Musk (@elonmusk) March 31, 2016