When asked what's at the heart of TVR, Edgar responded, "I think it's the people that buy them. We're looking [for] a demographic that is probably different from what it was 15-20 years [ago]. We build cars that hopefully people want to buy, and they may not be the same type of people that bought them 10 years ago. At the base of it – the DNA – has got to be the same thing running through."
Edgar then went on to dance around the question of what that DNA is, exactly. You can check out the full interview by heading over to PistonHeads. We sincerely hope we're wrong about Edgar and his intentions for the brand, but the executive's early comments haven't quite passed our sniff test.