Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­– the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.

The short video below is still just a trailer for Desire – the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.

Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Show full PR text
- Golden Globe® and Emmy Award winning actor, Damian Lewis, plays the lead in a short feature film, created by Jaguar in association with Ridley Scott Associates and to be released later this spring.

- The soundtrack to the film has been written by singer songwriter Lana Del Rey. The exclusive track named 'Burning Desire,' was inspired by the Jaguar F-TYPE.

- The F-TYPE is the first two-seater sports car from Jaguar since the iconic E-type was launched 50 years ago.

- View the official "Desire" Trailer here:

(MAHWAH, NJ) - March 5, 2013 - Today, Jaguar and Ridley Scott
Associates released the trailer to their short feature film named 'Desire.' The
film stars Golden Globe® winner Damian Lewis, Jordi Molla and Shannyn
Sossamon alongside the all-new Jaguar F-TYPE. Lana Del Rey, who
recently won a BRIT for Best International Female, has written the title song
'Burning Desire' -

The breathtaking trailer gives a tantalizing glimpse of what's in store for
viewers when the film is released later this spring and paints a picture of the
dramatic storyline without giving too much away.

It's also a chance to see the award winning line-up of cast members in
action, as well as the brand new F-TYPE that will take center-stage in the

Casper Delaney, Producer, Ridley Scott Associates comments:

"After weeks and months of working on the script and developing the film
with Jaguar, it's fantastic to see it come to life."

The trailer gives a hint to what viewers can expect from the short film, which
will be released in April.

Damian Lewis commented:

"When Jaguar approached me about the F-TYPE 'Desire' film I was really
intrigued. I then got to read the script and decided it was definitely a project I
wanted to be a part of. Working with the director Adam Smith from Ridley
Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I'm looking forward to being the first to drive the F-TYPE in film."

The film tells the story of Clark (Lewis), who delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert. Directed by Adam Smith, this is a story of betrayal, retribution, passion and greed.

Share This Photo X