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Brammo reaches deal with Sheffield Financial to offer customer financing

It looks like electric-motorcycle company Brammo just found a way for potential customers to get access to some of the juice.

Brammo has reached an agreement for North Carolina-based Sheffield Financial to provide financing for prospective customers looking to buy Brammo electric motorcycles at U.S. dealerships.

Sheffield Financial, a division of BB&T Corp., will provide customer financing at dealers in all 50 states, Oregon-based Brammo said in a statement Wednesday. Sheffield provides financing for customers at more than 30,000 dealers of trailers and powersports vehicles across the country, and has supplied more than $6 billion in loans during the past two decades.

Brammo, which makes electric-bike models such as the Encite, Enertia, Empulse and Engage, last fall received a $28 million equity infusion from powersports vehicle maker Polaris Industries, which also owns neighborhood-electric vehicle maker Global Electric Motorcars (GEM).

And last November, Brammo got word that the Hong Kong government would replace some of its gas-powered motorcycles with the Brammo Enertia Plus LE, a police version of Brammo's battery-electric motorcycle. That bike has an 80-mile single-charge range. Jackie Chan's JCAM Advanced Mobility Company is distributing the motorcycles to the Hong Kong government on behalf of Brammo.
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Brammo Selects Sheffield Financial to Provide Retail Financing to Customers

ASHLAND, Ore., March 28, 2012 /PRNewswire/ -- Brammo, Inc., a global leader in the electric vehicle industry, is proud to announce that they have signed an agreement with Sheffield Financial of North Carolina to provide their industry-leading motorsports retail financing through Brammo dealers in all 50 states of the USA.

"Sheffield Financial has a strong commitment to customer service that will be greatly appreciated by anyone who wants to ride a Brammo electric motorcycle," said Craig Bramscher, CEO and Founder of Brammo. "Sheffield's timely service and quick credit decisions are unmatched in our industry and we know that is something Brammo customers will value."

According to Jack Snow, President of Sheffield Financial, "With Brammo's innovative electric battery technology, it is poised to make a major impact on the electric vehicle market. We are pleased to offer finance options to Brammo's customers."

About Sheffield Financial
Clemmons, N.C.-based Sheffield Financial is a division of BB&T Financial, FSB, which is a subsidiary of BB&T Corporation (NYSE: BBT). Sheffield, which has financed more than $6 billion in loans since its founding in 1992, currently services more than 30,000 outdoor power equipment, power sports and trailer dealers nationwide. The company provides retail financing options in all 50 states for outdoor power equipment, trailers and power sports equipment such as snowmobiles, all-terrain vehicles, utility vehicles and motorcycles. For more information about Sheffield Financial, visit www.sheffieldfinancial.com.

About Brammo
Brammo, Inc., is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Encite, Enertia, Empulse and Engage motorcycles. Brammo is the current TTXGP eGrandPrix champion of North America. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more, visit www.Brammo.com

The following are trademarks of Brammo, Inc. in the United States or other countries or both; Brammo®, Enertia®, Empulse®, Engage®, Encite®, Brammo Digital Drivetrain®, Brammo Power®, the Brammo logo and bulls head graphical device.

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