The next installment in the Transformers franchise is set to hit theaters on Tuesday, June 28. Transformers 3: Dark of the Moon will continue the trend of providing a massive stage on which to showcase General Motors vehicles. One of those vehicles in the Michael Bay explosion-fest is a yellow Chevrolet Camaro that goes by the name Bumblebee, and the banana-and-black Autobot is set to spawn a special edition automobile that fans can put in their driveway.
It's called the 2012 Transformers Special Edition Camaro, and you can order one starting in July. If you do so, your Bumblebee decoy will arrive on dealer lots sometime this fall. The Transformers Camaro wears Autobot badges on the fenders, black stripes down the hood, roof and tail, a Bumblebee-specific rear spoiler and blacked-out 20-inch alloys sporting Autobot-logo center caps. Dealers will also be able to offer and install a ground-effects package and a set of 21-inch wheels so that customers can more closely mimic the on-screen Camaro.
The interior of the 2012 Transformers Special Edition Camaro also gets unique accents. Black leather surfaces are contrasted with yellow stitching, while Autobot logos can be seen on the headrests and center console lid.
Interested in picking one up? You'll have to start with either a 2LT or 2SS Camaro that's already wearing the RS appearance package. Tack on another $3,000, and you can drive like Shia Labeouf every day.
Camaro returns in Transformers: Dark of the Moon, new special edition planned
Two previous Transformers films helped make Camaro America's best-selling sports car for 2010 and 2011
2012 Transformers Special Edition Camaro Coupe allows fans around the world to get behind the wheel of Bumblebee
DETROIT – The Chevrolet Camaro returns as the Autobot "Bumblebee" in Transformers: Dark of the Moon, which opens exclusively in 3D Tuesday and worldwide Wednesday. To celebrate, Chevrolet will offer a 2012 Transformers Special Edition Camaro Coupe to Bumblebee fans in the United States, Canada, China, Japan, Europe, South America, and the Middle East.
"The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans," said Rick Scheidt, vice president of Chevrolet marketing. "Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world."
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated $1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
In 2009, the Camaro was the most-searched-for car on the web, according to Yahoo!Autos, even though the first models didn't arrive at dealers until late that year. In 2010, the Camaro assumed leadership of the U.S. sports car market from the Ford Mustang for the first time in 24 years. This year, the Camaro continues to lead the segment, fueled by the introduction of the Camaro Convertible. Chevrolet has sold 40,275 Camaros this year, compared to the Mustang sales of 30,206.
That momentum is expected to accelerate early next year with the introduction of the 550-hp (405 kW) 2012 Camaro ZL1, as well as limited-edition models such as the Transformers Special Edition.
The 2012 Transformers Special Edition will be offered as a $3,000 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition to the content offered in the popular RS appearance package, the Transformers edition will feature black rally stripes that stretch over the hood, roof, decklid and unique high-wing rear spoiler; 20-inch, black-painted wheels wrapped in high-performance summer tires; and Autobot Shield logos on the center caps and front quarter panels.
Inside, the Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats. Autobot Shield logos are embroidered on the front headrests, as well as the center console lid.
Two dealer-installed options are also available: exclusive, 21-inch, black-painted wheels and a black ground-effects package.
Customers may begin ordering the 2012 Transformers Special Edition Camaro in July, with vehicles arriving at dealers in the U.S. and Canada in September.