Suzuki is getting in on the free gas sales promotion bandwagon that Hyundai kicked off this year by launching a "Free Gas for Summer" promotion on all SX4s sold from now through August 31st. Of course, it pays to read the fine print – what the purchaser really gets is a pre-paid credit card loaded up with $270 for the SX4 Sedan or $290 for the slightly less fuel efficient SX4 Crossover.
Whether or not this incentive is really "free gas for summer" or not therefore depends on how much you plan to drive over the next three months or so. Still, it's a relatively pain-free way for Suzuki to advertise "Free Gas!" and it's still a few hundred bucks off the running costs of the car.
Along with the aforementioned sales promotion, Suzuki has also announced that it's offering $2,000 in customer cash off the price of any SX4 sold with a manual transmission, which we found to be a willing partner in eking out the most performance from the little runabout and much more desirable than the four-speed slushbox when we tested it last year.
Photos Copyright ©2008 Jeremy Korzeniewski / Weblogs, Inc.
Suzuki Announces FREE GAS FOR SUMMER Sales Event
• Offer available on retail purchases of new 2009 Suzuki SX4 Sedan and 2009 SX4 Crossover models through Aug. 31
• Suzuki offers $2,000 in customer cash on all 2009 SX4 models equipped with manual transmission
BREA, CA - July 1, 2009: To help motorists at the pump this summer driving season and generate additional traffic to U.S. showrooms, American Suzuki Motor Corp. has announced a nationwide sales promotion offering car buyers three months of free gasoline on retail purchases of new 2009 Suzuki SX4 Sedan and 2009 SX4 Crossover models. In addition, Suzuki is offering $2,000 in customer cash on all 2009 SX4 models equipped with manual transmission. The Suzuki "Free Gas for Summer" sales program, which kicks off July 1 and runs through Aug. 31, is expected to further build brand interest and bolster summer sales of its versatile SX4 lineup.
"Suzuki recognizes the economic challenges facing Americans and thought this promotion was a great way to provide relief for car buyers," said Koichi Suzuki, executive vice president, American Suzuki Automotive Operations. "Working through our U.S. dealer network, we're happy to extend this unique program to consumers across the country, providing potential buyers even more reason to consider purchasing a Suzuki SX4 during the summer shopping season."
Customers will receive a stored value debit card that can be used for fuel purchases. The amount of each stored value gas card is determined by several factors, including an assumed three-month timeframe for summer driving, the car's EPA estimated highway mpg, the Federal Highway Administration's estimated average of 1,000 miles driven per month and the U.S. national average price of one gallon of regular gasoline as determined by the U.S. Energy Information Administration.
"Free Gas for Summer" Program 2009 Model Free Gas Incentive (pre-paid card)
SX4 Sedan/Sport $270
SX4 Crossover $290
To learn more about Suzuki's "Free Gas for Summer" sales promotion, or to locate the nearest Suzuki dealer, please visit www.suzukiauto.com.