SEMA 2008: The sirens of SEMA

While covering this year's SEMA show from Las Vegas, we were shocked to see so many young ladies who had apparently gotten lost on the way to the pool at the Hilton. Smart businesspeople in the hall coaxed these girls into standing around their cars to attract customers to their booths. The results were mixed, but the overall effect seems to have been positive. We think the trend will continue for the foreseeable future.