The study says 1.7 million cars could be filled with gas for a year if vehicle occupants would slim down. Factors that were eliminated in the study included cargo weight and poor vehicle maintenance that reduced fuel economy. The survey is a reminder that the average American now weighs 24 more pounds than in 1960.
I wonder if the study address vehicle selection, or if it's based just on lost fuel economy due to a heavier load. Wouldn't larger consumers favor gas-guzzling fullsize SUVs for more comfort? If more people were thinner, would they be buying compact and mid-sized cars instead of big trucks? Can anyone from Toyota marketing clue us in on the waistline psychographics of Prius consumers?
[Source: Jon Hilkevitch/Chicago Tribune]