Jaguar realizes that selling lots of cars is like pimpin': it ain't easy

And as such they're scrapping their plan to move 200,000 vehicles a year, which has been a target since 1997. They currently top out at 125,000 annually. The head of Ford's Premier Auto Group said Jaguar is "going to be a more focused and smaller company than we were a few years back." So does this mean fewer models or just making less cars? No one knows for sure, but whatever they've been doing lately has certainly entailed making less money: Jag lost almost $800 million in the first half of 2004 alone, leading to the much-lamented closing of the historic Browns Lane plant in Coventry.