Mazda Celebrates 90 Years, Looks Back at Past Logos
Mazda Logo 1936 #1
This is the first recorded corporate Mazda logo, dating back to 1936. It was the registered trademark for Mazda when production began on its three-wheel trucks. The name Mazda derives from Ahura Mazda, a god of wisdom, intelligence and harmony, from the earliest civilisations in western Asia. It is also said to derive from the anglicised version of the name Jujiro Matsuda, founder of Mazda’ automotive business.
Mazda also introduced this brand symbol in 1936, which was inspired by the emblem of Mazda’s hometown. It expresses the brand’s strong link to Hiroshima city which is still today home to the company’s global headquarters. The peaks in the logo’s middle form a stylised triple “M” symbolising “Mazda as a motor manufacturer”. The wings on both sides represent Mazda’s agility, speed and ability to soar to new heights.
The introduction of this classic “M” logo coincided with the launch of Mazda’s passenger cars in 1959. The first vehicle to wear it was the Mazda R360 coupe which featured several cutting-edge Mazda technologies – a car that broke with conventions, heralding the future of Mazda’s passenger cars.
This brand symbol was introduced in 1992. It was accompanied by Mazda’s 1975 introduced corporate logo. Its shape expresses the dimensions of wings, sun and a circle of light, and was ultimately the take-off-point for Mazda’s current logo.
This new logo was introduced globally in June 1997. It depicts the Mazda “M” whose distinctive “V” shape embodies the company stretching its wings as it soars into the future. It represents the creativity, the sense of mission and vitality that are Mazda – in other words, its quest to continuously grow and improve. In 2000, this philosophy was enhanced with the introduction of the Zoom-Zoom tagline to express the “emotion of motion” built into Mazda vehicles. This Zoom-Zoom ethos, still very much embodied in the logo, soon appeared in the new generation of vehicles which brought the company further along on its road to success.