Lotus Esprit Concept
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  • Lotus Esprit Concept
  • Lotus Esprit Concept
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  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
  • Lotus Esprit Concept
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Two years ago, we were gobsmacked when humble Lotus shocked the automotive world by wheeling out no fewer than five new models – admittedly in various stages of development – at the 2010 Paris Motor Show. The ambitious onslaught of new sheetmetal came at the behest of then-CEO Danny Bahar who aimed to broaden the British marque's appeal by dramatically expanding its portfolio. Bahar was later thrown out by new Malaysian owners DRB-Hicom in a management shakeup that seems to still be,

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.

Reports this week out of London indicate that Lotus CEO Dany Bahar seeks a partner, or even a purchaser, for the Hethel firm. Malaysian automaker Proton currently owns Lotus, but Proton was taken over in January when Malaysian auto parts supplier DRB-Hicom bought the government's controlling interest. The trend with new ownership is to put every project on the table for review, and with Lotus in the midst of massive initiatives – Esprit, Elan, Eterne, new Elise and in-house V8 – it m

Lotus is working overtime getting the next Esprit ready for its late-2013 production target, and that means development of everything from an in-house V8 to a slew of new chassis components are under way.

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