Two years ago, we were gobsmacked when humble Lotus shocked the automotive world by wheeling out no fewer than five new models – admittedly in various stages of development – at the 2010 Paris Motor Show. The ambitious onslaught of new sheetmetal came at the behest of then-CEO Danny Bahar who aimed to broaden the British marque's appeal by dramatically expanding its portfolio. Bahar was later thrown out by new Malaysian owners DRB-Hicom in a management shakeup that seems to still be,
Lotus Esprit Concept
- Zach Bowman
- Jul 26, 2012
This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
- Jonathon Ramsey
- Feb 2, 2012
Reports this week out of London indicate that Lotus CEO Dany Bahar seeks a partner, or even a purchaser, for the Hethel firm. Malaysian automaker Proton currently owns Lotus, but Proton was taken over in January when Malaysian auto parts supplier DRB-Hicom bought the government's controlling interest. The trend with new ownership is to put every project on the table for review, and with Lotus in the midst of massive initiatives – Esprit, Elan, Eterne, new Elise and in-house V8 – it m
- Damon Lavrinc
- Nov 18, 2011
Lotus is working overtime getting the next Esprit ready for its late-2013 production target, and that means development of everything from an in-house V8 to a slew of new chassis components are under way.
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