General Motors has a couple of problems to deal with: a glut of pickups on dealer lots and the inability to claim best-in-class fuel economy for its usually strong-selling Chevrolet Silverado pickup. In light of the situation, GM's marketing message has transmuted into something else: "hey, at least they're cheap to own."
2014 Chevrolet Silverado LTZ: Detroit 2013
- Jon LeSage
- Jan 17, 2013
- Jeffrey N. Ross
- Jan 15, 2013
There could hardly be more riding on the next-generation General Motors full-size pickup trucks, so the automaker has wisely made sure to have a selection of different models on hand at the Detroit Auto Show to show off. The 2014 Chevrolet Silverado and 2014 GMC Sierra were both officially introduced last month at a stand-alone reveal, and now they'll be on display for the public to see in various body configurations and trim levels.