• Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW
  • Image Credit: BMW

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BMW might not be done tweaking its naming scheme quite yet. Of course, at this point, the jumble of numbers on the back of the Bavarian models has no connection to what's under the hood. So there's not much reason to stop changing the monikers now.

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway through the day to observe for a couple of hours.

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car – the 2015 BMW M235i, in this case – is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).

Good news just keeps coming for BMW, as Consumer Reports has just handed out a stunner of a verdict – the M235i, a spritely, 320-horsepower coupe that starts at just $43,100 has bested the likes of the Chevrolet Corvette Stingray and Porsche 911, vehicles that can easily cost twice as much and come to battle with considerably more power.

Like any automaker worth its lug-nuts, BMW is constantly striving to improve its products. And so it has announced a series of upgrades for the summer – none of them revolutionary, but a couple of them notable.

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