We've known diesel has been gaining popularity in the US market over the years, but the pace with which oil-burning models have been accepted by American drivers has surprised Volkswagen, one of the fuel's leading proponents.
Volkswagen has been responsible for its fair share of witty, clever commercials. "Tiny Vader" might be the most popular, but somehow, we think this newest spot will find a big audience. VW delivers not so much a cover, but a reimagining, of 1980s Norwegian pop band A-ha's famous music video for "Take On Me."
After three years as one of the fastest-growing car brands in the US, Volkswagen has hit a sales rut, and it can't get out. In response, Volkswagen Group of America downgraded VW's 2013 US vehicle sales target to 440,000, from the original target of about 486,000, reports Automotive News. The stair-step incentive program under which dealerships earn bonuses also was restructured early this month, yet VW USA remains committed to its goal of producing 800,000 cars annually by 2018.
It hasn't been without incident or union organizing drive, but the Volkswagen plant in Chattanooga, TN has built its 250,000 Passat in just a little over two years. The Night Blue Passat TDI with black leather has come just two years and five weeks after the first customer car came off the line on April 18, 2011.
Can you name a fun-to-drive sedan with a manual transmission that can transport five adults and their luggage comfortably while sipping fuel at the rate of 50 mpg? The answer is the Volkswagen Passat TDI – a German antonym for "range anxiety."