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When the doors open at the LA Auto Show in a few weeks, Scion will be on hand to showcase its new iM Concept. But considering what little Toyota's youthful brand has revealed about the concept so far, it's led to rampant speculation. And the prevailing wisdom seems to point towards a production iM arriving as a Scion-badged version of the Toyota Auris.

Scion seemed like such a good idea when it was first launched. Toyota's aim was to provide young people with stylish, affordable cars that would serve as a gateway to the automaker's family of products. It was also supposed to be something of an incubator for new ideas that were too radical for its more conservative Toyota and Lexus brands. Over a decade since its launch, the brand has languished, and today's showroom is populated by slow-selling and aging vehicles that have often been slow to r

Cats generally don't like car rides. Cats universally detest veterinarians. Yet to showcase the die-for-it allure of the Toyota Corolla in New Zealand (which isn't our Corolla but the European Auris), ad house Saatchi and Saatchi asked, "What lengths would a cat go to for a ride if they loved it?"

Toyota may have given us the full spec-sheet on its revised Auris before the car made its official Parisian debut, but our first live look at the next-generation wagon nevertheless proves compelling. The longer, lower five-door looks the part of a better-handling hatchback – just the role that Toyota hopes the hybrid can play in the European market.

A replacement for the Toyota Matrix is indeed long overdue, but according to Automotive News, a successor to the Japanese automaker's tall hatchback won't be found in the new 2013 Auris hatchback.

How do you follow up androgyny? With a Spanking Orchestra, obviously. Proving that the 2013 Toyota Auris has depths we haven't begun to comprehend, Toyota's Japanese ad agency has followed up the head-turning spot with Stav Strashko by kitting an Auris out with "spanking machines" and putting it on display at the Daikanyama Art Street festival.

This one will take some puzzling. Toyota has released an ad for the company's brand-new 2013 Auris hatchback, complete with a topless model. It's not what you think, however. The agency behind the spot contracted Stav Strashko, a 19-year-old male model born in the Ukraine and raised in Israel for the role. Strashko has a distinctly androgynous appearance and has modeled women's clothing in the past. He says he gets mistaken for a female fairly often, but believes "the mind sees what it wants." T

The Toyota Auris has been comprehensively reworked, now only awaiting its Paris Motor Show debut. It's still a small package, but it's got a big burden: Toyota says it represents a "determination to engineer cars that are more appealing and dynamically engaging to drive while building on its long-established reputation for quality, durability and reliability."