Badge engineering is the ironic label for when a company replaces the badge or branding of a product with that of another and considers it something new. Domestic automakers like Ford, General Motors and Chrysler have been vilified for their overuse of this practice. Then again, they weren't often badge engineering rear-wheel-drive sports cars (though they've done that, too).
- Aug 8, 2013
2012 Subaru BRZ: Tokyo 2011 Photos