Badge engineering is the ironic label for when a company replaces the badge or branding of a product with that of another and considers it something new. Domestic automakers like Ford, General Motors and Chrysler have been vilified for their overuse of this practice. Then again, they weren't often badge engineering rear-wheel-drive sports cars (though they've done that, too).
2012 Subaru BRZ: Tokyo 2011 Photos
- Jonathon Ramsey
- Nov 29, 2011
It's finally arrived: Subaru's version of the long-in-gestation Toyobaru has just said hello to the world at the Tokyo Motor Show. In case you've been in Witness Protection for the past two weeks, we'll recap the major specs: 2,689 pounds, 200 horsepower and 151 pound-feet from the direct-injected 2.0-liter boxer engine, six-speed manual and automatic transmissions on offer and a lower center of gravity than a Ferrari 458 Italia.