We have a date with Mitsubishi Mirage (again). The Japanese subcompact is slated to arrive on our shores in September 2013, and it's one of the product offerings meant to help Mitsubishi's US arm raise sales in its next financial year from 55,000 to 80,000. If next year were 1989, we'd say there's no reason that couldn't happen, but from what we've seen, the Mirage is so magnificently meek (have you seen the interior?) that we aren't sure how it will manage that kind of US sales aggression in th
2012 Mitsubishi Mirage: Tokyo 2011
- Jonathon Ramsey
- Dec 26, 2012
- Chris Tutor
- Nov 12, 2012
- George Kennedy
- Aug 23, 2012
While we appreciate candor among executives, it is generally unwise for the CEO of any company to slight their own brand – even if they really dislike their product. Mutsuhiro Oshikiri may not have gotten the memo.
- Steven J. Ewing
- Aug 7, 2012
Let's be honest: The current Mitsubishi lineup here in the United States is mediocre at best. More to the point, its small car offerings like the aging Lancer and miserable i-MiEV are some of the slowest-selling cars in two of the most highly shopped segments. And with no replacements or updates for either in sight, things indeed look bleak.
- Zach Bowman
- Apr 30, 2012
Automotive News reports Mitsubishi plans to bring its recently unveiled Mirage to the Canadian market, and that the five-door hatch has a 50-percent chance of making it to U.S. buyers as well. Mitsubishi pulled the Mirage nameplate from the U.S. in 2002, but unveiled a new version of the car in Thailand just last month. At a smidge over 146 inches long, the tiny hatch would be a suitable competitor for the likes of the Chevrolet Spark and give dealers a much-needed product infusion. The company
- Jeff Sabatini
- Nov 30, 2011
We often see Japanese domestic market introductions and get all hot and bothered because those cars won't be sold here in the United States. This is not one of those times.