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Report: Hyundai considering more luxury models, separate luxury brand [w/poll]

by Jeremy Korzeniewski (RSS feed) on Dec 8th, 2010 at 12:58PM

First the Genesis sedan, then the Equus. Clearly, Hyundai is pinning its ears back and charging upmarket like Ndamukong Suh rushing Aaron Rodgers. And, like the rookie Husker-bred defensive end, the Korean automaker is making a rather successful transition to the next level. What's next? Quite possibly a sedan designed to compete directly with the benchmark entry-level luxury sedan, the BMW 3 Series. After that, Hyundai may craft a crossover to go up against the segment-defining Lexus RX CUV. According to a new report from The Wall Street Journal, Hyundai isn't nearly done refining the... Read More

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