Official

LeTV's SEE Project will introduce new EV in Shanghai

Aston Martin Is A Partner

It's very unlikely that many people here in the states will have heard of Beijing-based LeTV. Aston Martin, on the other hand? That's pretty stylish company.

LeTV is working on an electric-vehicle project called SEE (Super Electric Eco-system). The concept version is slated to debut at the Shanghai Motor Show next April. LeTV says that that same month, the car will "roll of the production line," as well. That sounds awfully optimistic, to us, but we'll just leave that alone for now. The racing-car-shaped vehicle, which will have "high- and low-powered" versions, is about 11'5" long and 5'4" wide. That's about a foot shorter and a few inches narrower than a Mini Cooper.

The twist, such as it is, comes from the fact that LeTV says it will develop the model with the help of both Aston Marin and BAIC Motor Corp., which adds a shade of legitimacy to the project. Aston Martin is in the process of launching its battery-electric Rapide sedan, which will have 800 horsepower and a 200-mile single-charge range, so that would ostensibly be a competitor to Tesla. The Rapide EV could run as much as $250,000.

As for BAIC, is has been looking to expand its role in the plug-in vehicle sector since 2009, when it debuted a division called Beijing New Energy Automotive Co. Just last month, BAIC opened an electric-vehicle research and development center in California's Silicon Valley, the company's first outside China. You can take a look at LeTV's press release below.
Show full PR text
LeTV Partners With Aston Martin to Deliver Next Generation Electric Vehicles

BEIJING and BANGALORE, October 6, 2015 /PRNewswire/ --
The most significant (monetarily) deal that came out of Angela Merkel's visit to India was that of a Euro 1 billion solar power fund solidifying India's stance to develop 100GW solar capacity by 2022. These are positive moves in a time when the focus on the effects of climate change are intensifying and how economies across the globe decide to combat the effects of it.

One particular way in which India could benefit hugely from alternative fuels is from the perspective of vehicles. The nation recently joined the Electric Vehicles Initiative, a forum for global cooperation on the development and deployment of Electric Vehicles (EVs).

With an interest in the Indian market, LeTV, a multinational company based in Beijing, announced its electric car plan on December 9th, 2014, when its founder, Mr. Jia Yueting, announced on its microblog account that LeTV will make electric vehicles, and the project is called SEE (Super Electric Eco-system). "The SEE Project will duplicate LeTV's complete vertically-integrated ecosystem and redefine the automobiles industry. We try to make the best internet and smart electric vehicles and build an internet-based vehicle eco-system," said Jia's microblog.

The said first model looks like a racing car and is expected to roll off the production line in April 2016. According to Chinese media, the first model will be 3.465m/1.625m/1.530m in length, width and height, and its wheel base will be 2.345m long. The model will have two variations, the high- and low-powered ones.

The vehicle will equip LeTV's intelligent internet-based LeUI system with a 9 inch touch screen, and can interact with LeTV's other smart terminals. For example, LeTV's smart phones can control the vehicle and the vehicle can have a seamless interaction with LeTV's other eco-products.

Recent media reports said that LeTV is working with Aston Martin and BAIC Motor Corporation in building its first electric vehicle. And LeTV's first model will have its debut show at Auto China 2016, the largest auto exhibition in China, from April 21 to 29th, 2016.

With organizations like LeTV contributing across the globe, India's target of deploying 5 to 7 million electric vehicles in the country by 2020 can be met. The nation is also looking to emphasize the importance of government incentives and coordination between industry and academia with a target of 400,000 passenger battery electric cars (BEVs) by 2020; thereby avoiding 120 million barrels of oil and 4 million tons of CO2.

About LeTV:
LeTV is a listed company in China. Headquartered in Beijing, this 11-year old company has grown into a full-fledged multinational with a wide range of products including smart phones, smart TVs, smart electric vehicles, movies and TV shows and sports events.
It is China's first company to pioneer the concept of 'ecosystem' products. LeTV has China's largest content library, including movies, TV dramas, entertainment shows, concerts, and sports games, which could be viewed on LeTV's terminals, like phones, TVs and electric vehicles, and these terminals could be interacted through LeTV's eco-network.

Share This Photo X