• Aug 9th 2010 at 1:31PM
  • 34
Honda Fit Sport – Click above for high-res image gallery

Honda is finally set to launch the Fit hybrid in Japan this October and pricing is rumored to start at ¥1.59 million or about $18,600 at current exchange rates. That's a $4,700 premium over a standard gasoline powered Fit in Japan, but $3,500 less than the Insight, which makes it the cheapest hybrid available across the Pacific.

The Insight and Fit are built on the same platform, so the five-door Fit will likely use the same 1.3-liter mild-hybrid powertrain as its sibling. When we reviewed the Insight last year we concluded that its packaging sacrifices weren't really worth the price premium over the Fit. If the Fit hybrid were offered here, the starting price would likely be somewhere around $18,000 based on the current prices of the Fit and Insight. We checked with Honda officials and they still have no plans to offer the Fit hybrid in the United States.



[Source: Reuters]


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    • 1 Second Ago
  • 34 Comments
      • 5 Years Ago
      So a standard Fit gets 35mpg and a hybrid gets 45mpg (estimated for the purpose of analysis). At 15,000 miles per year, you save up to $400 per year in gas savings at $4/gallon. Figuring a $4000 premium for the hybrid, it's roughly a 10 year payback with our low gas prices in the US. Anything over 5 years isn't worth it so Honda is making the right decision as many buyers would make the same analysis and go with the standard Fit. They should spend their time improving the fuel economy of the standard Fit.
        • 4 Years Ago
        [blocked]
      • 5 Years Ago
      OH MY, that's pretty darn expensive, but then again Japan is a VERY expensive place, so that's probably not that much to the Japanese, but if it were 18k over here, that would pretty much defeat the purpose of the Fit. If only it were a full hybrid, then I suppose the price would be justified, but eh whatever.
      • 5 Years Ago
      Great, now time to kill the insight honda.
      There is now no reason to buy the insight.
      • 5 Years Ago
      The Fit is already pretty darn economical, so I wonder what a Fit Hybrid will be able to get.

      But I guess it's all pointless since I rather doubt that it will make it's way to the US.
        • 5 Years Ago
        No it's not fuel efficient! The Fit's fuel economy figures (low 30's hwy) are NOT very good relative to the emerging competition (40 mpg plus) from Ford and others and mid-sized sedans are eclipsing it.

        Sadly, Honda has put ego before functionality and they're staying wedded to the terrible IMA hybrid technology. That powertrain has been proven to be inferior and the market has spoken on this fact.

        This car's another dud waiting to happen...
        • 5 Years Ago
        It's all pointless if it doesn't exist in your country?
        • 5 Years Ago
        @ mapoftazifosho

        You are dead on. Its just a tease when these cars aren't US-bound.


        @ Paul

        Remember that the Fit came to the US back in '06 - way before fuel economy became the hot-topic issue that it is today. You are comparing it to cars that are either just coming to market, or haven't even hit showroom floors yet. For instance, yeah, the Fiesta is a great little car but it's just getting released now, and while it does get better mileage than the Fit, it is also considerably smaller. Go check out the latest issue of MT where the Fiesta actually lost to the Fit because of that reason alone. In that same issue, the Fit also got better than EPA numbers, while every other car fell short (they didn't record the Fiesta's observed mileage for some reason, but the Versa and Yaris were below EPA numbers). That is very typical-Honda. It might not be the top fuel-miser in terms of EPA data, but I would be willing to bet that in real world use, the Fit is just as efficient as any other car in it's class.

        But more competition is always a good thing... if cars like the Fiesta push Honda to make the next Fit even better, then great.
        • 5 Years Ago
        No, it's pointless for him to waste his time thinking about owning such a "beast" if it won't be available to him...
        • 5 Years Ago
        But why not think about it? Just because it's not available to you doesn't mean it doesn't affect the industry, and indirectly you. And thousands of North Americans have stopped thinking about the VW Scirocco. So why shouldn't we care what MPG the Fit Hybrid gets?
        • 5 Years Ago
        @Paul uh a maybe a Cadillac Escalade is _not_ fuel efficient. Obviously a different category, but I don't know how you wouldn't think that even low 30 hwy mpg is not fuel efficient
        • 5 Years Ago
        Fuel economy aside, an electric motor will add some needed torque to this car and make it an even better car. Additional torque + fuel economy, it's a winning combination. It will make it onto US soil. Once it gets by all the bureaucracy and American protectionism.
        • 5 Years Ago
        "But more competition is always a good thing... if cars like the Fiesta push Honda to make the next Fit even better, then great."

        The B-segment has been fiercely contested for donkeys' years in Europe and Japan. Every time a new model is launched from Ford, Opel, Renault, Fiat, VW, Honda or Toyota, it pushes the envelope even more in terms of design, engineering, fuel economy, safety and standard equipment. North Americans are only now just beginning to sample some of that competition.
      • 5 Years Ago
      We have a 09 fit 5speed and its fun and has a solid 'ace' structure and it pretty good on gas - but i wouldn't pay +$4000 to have a hybrid version

      it holds 2 kids in car seats and 2 adults and our costco runs - pretty well -its a city car and did i say fun to drive

      i wouldn't want to lose some interior space to the batteries

      honda at your next civic redo - give us a 5door hatch and keep it the same size as current civic - you'll sell way more then a hybrid fit - esp considering i see a ratio of 20 to 1 civics around here, to fits anyways


      Put all your efforts into the new civic and go back to a normal dash
      • 5 Years Ago
      But i am sure like most hybrids it will come with lots of standard equipment. So difference probably is not $4,700 but a lot less.
        • 4 Years Ago
        Yeah.
        It's just like saying a Ford Fusion hybrid has a premium of over $8,000, or a BMW 335d carries over $10,000 premium, or a BMW X6 Activehybrid costs over $20,000 more.
      • 5 Years Ago
      I've been very happy with the fuel economy of my Insight. Daily mixed/freeway driving at a steady 70mpg yields an average 46mpg (US), but if you really hare along at higher speeds the consumption will drop to barely above 40-41. However, whisking along ordinary country roads at a steady 55mph easily sees an average of 52-53mpg (US). Honda have achieved this by making the car as light as possible - there are some noticeable sacrifices, particularly in terms of fit and finish and there is no sunroof option - and the skinny, low-resistance tyres. Acceleration is brisk and the car accelerates quickly - but you notice it working hard when the a/c is on, or you're in economy mode and your climbing gradients. But it's worth it when you're at the filling station: after the last fill-up, I managed 263 miles on just five gallons. All in all, the car is a tool to get a job done and an economical one at that. For the money, it's a great all-rounder.
      • 5 Years Ago
      Seriously, the Honda Insight is the worst new car I've ever driven. I do not want the Fit to receive the same tech.
      • 5 Years Ago
      Interesting, I wonder how it would react in the North American market.
      • 5 Years Ago
      I guess we can consider it good news that Honda didn't unleash a new design for this powertrain...I don't think my eyes could take it.
      • 5 Years Ago
      Doubt that Americans will want a small hybrid.
      • 5 Years Ago
      Sorry but I have to ask:

      1.) Where are they going to put the batteries?

      2.) How much storage space are the batteries going to knock out?

      3.) How much will it weigh?

      4.) Why not just focus on getting the gas model closer to 30+/40 mpg first (as was mentioned by someone else)?
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