The Jaguar XK may have been the subject of the aptly-named "Gorgeous" campaign, but the four-door XF is set to take its turn in the limelight. Since it's due to hit dealer showrooms on March 1, the first TV commercials are invading both our airwaves and YouTube, as evidenced by the :30 spot after the jump. Jaguar's marketing hired guns opted for the typical fast cuts of sex on wheels mixed with good-looking people getting frisky over a soundtrack of "Hush" by Deep Purple. Good stuff. Let's hope it helps folks remember Jaguar's not dead. Thanks for the tip, Chad!

[Source: YouTube]

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