So, if you're not coming out with a new car, but you want to move more units, what's an automaker to do? We somehow doubt that LP640s and Reventons will be showing up in rental fleets, and there's no such thing as incentives when it comes to supercars, so that strategy's out, too. Extra-special editions of the already special Italian cars, like the Murcielago SV and Superleggera versions of both vehicles should entice more buyers to pony up. If that doesn't work, they could always have a "push, pull or tow" event.
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