Lamborghini's pushing to ring up 3,000 sales per year, about 500 more than they currently move. Were they to drop a new Miura, revived LM002, or some other new model, they'd likely reach that target without any problem. Lambo Capo Rupert Stadler isn't in favor of spending the considerable development dollars it would take to bring a new model to market. Before coming out with a new car, it's more prudent for Lamborghini to sell its capacity of Murcielagos and Gallardos first.
So, if you're not coming out with a new car, but you want to move more units, what's an automaker to do? We somehow doubt that LP640s and Reventons will be showing up in rental fleets, and there's no such thing as incentives when it comes to supercars, so that strategy's out, too. Extra-special editions of the already special Italian cars, like the Murcielago SV and Superleggera versions of both vehicles should entice more buyers to pony up. If that doesn't work, they could always have a "push, pull or tow" event.
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