Beginning this August, Aston Martin V8 Vantage and DB9 buyers will start getting Sirius - as in Sirius Satellite Radio. It will be available as a factory installed option, and better yet - drumroll please - it will come with a lifetime subscription to the service. That would normally run you about $500. Maybe not a huge deal on a six-figure automobile, but every little bit counts, right? And you'll also never worry about that $12.95 monthly bill should your fortunes ever reverse. It's a nice little touch that might push some buyers into pulling the trigger, but will more likely come as a pleasant surprise when they find out about the bonus in the deal.
[Source: Sirius]
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Reader Comments (Page 1 of 1)
Richard @ Jul 27th 2007 7:11PM
Yeah... of course, Mini does as well, which makes this whole news story somewhat less impressive.
Ken @ Jul 27th 2007 7:17PM
Moves like this should be standard on luxury/hi-end cars. Even if the owner doesn't care at the dealer...when they are stuck in traffic and forgot their CDs/iPod, they would probably be thanking for this touch.
Richard @ Jul 27th 2007 7:40PM
I don't understand: which life?
The car's?
The Owner's?
Or Sirius/ XM's?
AMcA @ Jul 27th 2007 7:56PM
Yeah, but if your fortunes reverse, you won't be able to afford the maintenance on the Aston anyway.
David @ Jul 27th 2007 9:24PM
It's probably the life of the radio. Each receiver requires separate activation and subscription fees...
BartMack @ Jul 28th 2007 2:39AM
A free Aston Martin with a lifetime subscription to Sirius? Kool- sign me up!
Duane Phillips @ Aug 6th 2007 5:36PM
The price for the optional Sirius installation in an '08 Aston is - another drumroll, please - $1250. That isn't exactly a bargain, since Ford (which presumably paid for development of the installation) will put Sirius in a mass-market car like the Fusion for $200. $200 + $500 = $700, but the other $550 presumably represents the cost of developing the Sirius installation. Aston is not a charity, especially now that it's independent of Ford, and it had to spread the cost of development over a really small number of cars, those Astons coming to the US that have the Sirius option selected. The per-car cost might be even more except that there's probably a Sirius subsidy in there.
I have an '08 Vantage V8 on order (October production, November/December delivery) and I ordered Sirius for it - and I'm not even a Howard fan.
bryan75 @ Nov 30th 2007 4:32PM
@Duane Phillips, an '08 vantage V8 - that is wicked. i just got a sportster 4 installed in my BMW 325i and i've got to say that it does make my 35-minute commute to work more enjoyable; i got it off http://www.sirius.com/freeradio dirt cheap too...
docsharp01 @ Mar 15th 2008 6:16PM
I enjoyed reading this article about Sirius radio's lifetime subscription. Maybe I will consider it.
http://www.1-satellite-tv-facts.com/Satellite-Radio.html