4 Articles
Study
J.D. Power study finds Millennials love rental cars

J.D. Power's latest North America Rental Car Satisfaction Study finds that enthusiasm among Millennials boosts the ratings of the whole industry. Enterprise grabs the title as the best company for the second year in a row.

Report
More data shows that Millennials don't like driving

Culprits Include Attitudes, Generation-Specific Conditions

This time, a report says millennials are actually driving less than their predecessors.

Study
Gen Y car shoppers overtake Gen X buyers, still trail boomers

Generation Y has overtaken Generation X among car shoppers, according to a new report on US retail vehicle sales from J.D. Power.

Study
Younger buyers leaving Japanese for South Korean, American brands

Edmunds has taken a closer look at the buying habits of young adults. As it turns out, Gen X and Gen Y buyers are increasingly eschewing Japanese brands in favor of South Korean and American automakers. Five years ago, that wasn't the case, with more than half of all young buyers flocking to brands like Nissan, Honda, Toyota, Zach Bowman