Custom Toyota Tundra pickup raises $100,000 for charity at Barrett-Jackson

If you take just a quick glance at this 2011 Toyota Tundra you might think that it's had a pretty hard life, but a closer look reveals that the rusty appearance is actually a custom paint job from Sherwin-Williams. Built by NASCAR driver Clint Bowyer as a tribute to America's Heartland, the truck features many classic design cues including a vertical bar grille, a wood bed floor and vintage looking 20-inch wheels. Much of the paint job is hand-painted including the white pinstripe to the lettering on the doors, and the interior has a vintage appearance as well, with a set of custom cloth seats.

Toyota graciously donated the truck for the auction here at Barrett-Jackson in Orange County with the goal of raising money for the Emporia Community Foundation, a charity that benefits the citizens of Emporia, KS. Bidding for the truck started out slowly, sticking at $30,000, but after Bowyer added a driver suit and a trip to next year's Daytona 500 the price tag skyrocketed to a final price of $100,000.

You can see detailed photos of the custom 2011 Toyota Tundra at Barrett-Jackson in the gallery above.