Tesla hired van der Sande in part because of his international experience as the company was attempting to expand its customer base beyond the U.S. The company recently opened its store outside the U.S. in London. Until recently, all indications were that net sales of the Roadster had stalled. While Tesla claims that it is selling more Roadsters, as of early July, the company was still reporting total sales of about 1,300, the same number it had in fall 2008. Konrad tells ABG:
"July was our best month in the past six months -- both for Roadster deliveries AND new Roadster sales. July also marked our first corporate net profitability month ever. "
Initial pre-orders for the five-door Model S have reportedly been brisk, with somewhere over
[Source: Tesla Motors Club]