Perhaps the most interesting thing about this appointment is the fact that for the last several years, Alterman has been operating largely in the digital space thanks to his work at Motive. Car and Driver and other print magazines have struggled in recent years with increasing costs and falling advertising revenue, and Eddie's background in the online world could help the storied magazine bridge the gap between its print publication and online presence. The offficial press release is posted after the jump.
[Source: Hachette Filipacchi Media U.S.]
Hachette Filipacchi Media U.S. Names Eddie Alterman
Vice President, Editor In Chief of Car and Driver
New York, N.Y. (February 25, 2009) - Alain Lemarchand, President and CEO, Hachette Filipacchi Media U.S. (HFM U.S.) announced today that Eddie Alterman has been named Vice President, Editor In Chief of Car and Driver. Alterman will report to Lemarchand will begin his new position on Monday, March 2, 2009. HFM U.S. Group Editorial Director John Owens has served as acting editor in chief since Csaba Csere's departure two months ago.
"We are fortunate to have Eddie Alterman joining us as the editorial head of one of our largest and most important brands. He is a respected journalist and has extensive experience in automotive both in print and digital content. He and John Driscoll, Vice President, Publisher Automotive Group, will make a great team," said Lemarchand. "We're confident that Alterman and his group will be able to create outstanding content that will accelerate the growth of the brand by enlarging the audiences of automotive enthusiasts as well as consumers who look to Car and Driver and CarandDriver.com for credible advice and reviews when they are buying a car."
In 2006, Alterman was founder and Editor In Chief of Motivemag.com, an online car magazine combining original editorial and user-generated content. Before that Alterman founded and served as Editor In Chief of MPH's magazine and website. He also coordinated advertising and marketing effort for print and online and was named one of Crain's Detroit Business's "40 Under 40" young leaders. Alterman worked for Men's Journal and began writing the magazine's car column and automotive feature stories from 2006 to present. During his tenure with Automobile, he developed and supervised the brand's web site and maintained writing, editing, and custom-publishing responsibilities.
About Car and Driver
Car and Driver's expert editorial team is recognized by car enthusiasts and automotive manufacturers as credible journalists who practice to the highest standards. The magazine is published by Hachette Filipacchi Media U.S. twelve times each year delivering an audience of over 11 million readers monthly (source: MRI Fall 2008). With a circulation of 1.3 million copies (ABC Jan-June 2008), Car and Driver is the world's largest monthly automotive magazine. The magazine is a leading publication for in-market buyers, and the Car and Driver brand extends to many platforms including a web site, mobile site, radio, custom marketing programs and an integrated marketing database. CarandDriver.com relaunched last year with an easy-to-search format for the consumer which combines Car and Driver's credible car reviews with improved searchability and tools for people who are in the market to buy a car. CarandDriver.com's advertising is sold by Jumpstart Automotive Media, an HFM U.S. company.
Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company's editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman's Day and Woman's Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardère's (www.lagardere.com) media division Lagardère Active, a producer of special interest content in over 40 countries.
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