• Sep 21, 2010
2010 Rolls-Royce Ghost – Click above for high-res image gallery

It sounds like Rolls-Royce is looking to pull a few more Ghosts out of its hat. According to Bloomberg, the company has its eyes on doubling sales figures in a hurry, and part of that plan may involve more variants of the Baby Roller. As the second model line in the company's stable, the Ghost has done plenty to generate growth for the company, primarily due to its smaller size and (slightly) more accessible price tag. The Ghost starts at $245,000, while the next step up, the Phantom, hits luxury buyers for a less manageable $380,000.

Rolls-Royce is currently producing around three Ghosts for every Phantom, thanks largely to increased interest in the brand from China. China has already moved up to become the company's second biggest market after the U.S. – a slot formerly occupied by the UK.

Bloomberg didn't offer much in the way of details as to what to expect from any upcoming Ghost variants, so full-line Rolls collectors will want to keep their Dom Perignon on ice for the moment. Stay tuned.



Photos by Rex Roy / Copyright ©2010 AOL

[Source: Bloomberg]


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      The Ghost would be a great platform for a convertible with 2 + 2 "half" suicide doors, sorta like the RX8's. It would maintain that RR uniqueness and exclusivity.
      • 4 Years Ago
      I never quite understood the appeal of the Rolls Royce...surely the classic ones were beautiful but for awhile now, I've never really cared for their styling. None of it's lines are anything that hasn't been seen elsewhere. I sort of find them ugly overall. I see a new Taurus out on the street and turn my head for that...but for this, I never quite take a second glance at it.
        • 4 Years Ago
        Looks like a new Chrysler 300...j/k
      • 4 Years Ago
      BMW is getting way too SUV-centric. I hope they don't make a Rolls Royce SUV.
      • 4 Years Ago
      They should sell out like the rest of the luxury market and make a sub compact.
      • 4 Years Ago
      Just a heads up - using the term "Roller" in reference to a Rolls Royce is considered a bit of a low-brow faux pas among long time aficionados.
      • 4 Years Ago
      Maybe like the phantom they will make a coupe and a convertible it will be nice, but the coupe is gonna look better in my opinion
      • 4 Years Ago
      Roll Royce are beautiful machines. I've seen quite a few out here in Miami. Both the Ghost and The Phantom Drophead coupe look even better at night. I hope they expand the line-up, as I plan on owning one in the future.
      • 4 Years Ago
      Phantom: Bad-a... car, a bold icon on wheels.
      Ghost: A boring looking, Camryized car with no character.