• Aug 22, 2009


General Motors Brazil has just released the first official image of its new Agile small car. Thankfully, contrary to earlier speculation, the somewhat awkward-looking car that you see here will not be GM's new B-segment model for North America (oft referred to as Viva). The North American model will actually retain the Aveo name when it debuts next year and wear styling that emulates the even smaller Chevy Spark in some respects, only stretched over a longer platform. We saw the next-generation Aveo last week and while it doesn't quite have the style of the competing Ford Fiesta, from where we sit, it's a huge improvement over either the current Aveo or the Agile shown here.

We don't know many details of either the Aveo or the Agile yet, so it's possible that they'll share some underpinnings. Judging by the way the Agile sits on its wheels, it looks like it is designed for less-developed markets where road quality might not be up to most US or European standards and more wheel travel is required. The Google translated press release is after the jump.

[Source: General Motors Brazil]

press release translated from Portugese by Google

Revealed first image of the new Chevrolet Agile

Model, fully developed in Brazil, with a surprising and memorable novel design to enchant the Brazilian consumer

It's finally revealed the first image, without any disguise or camouflage, Agile, the new Chevrolet automobile, whose stylistic lines were being stored by the mark. The novelty, now known, will officially launch in the Brazilian market during the month of October 2009.

Totally developed for the areas of Design and Engineering Development Center General Motors vehicles in Brazil, the new Chevrolet Agile surprises with its novel design and remarkable, in addition to offering the consumer other strengths such as indoor comfort, versatility and a very modern technology .

So the big launch this year in Bombay is now known, less than two months before their arrival at dealerships, and to Jaime Ardila, president of GM Brazil and Mercosur, "The Agile, a leading news and Chevrolet the market in 2009, shows the confidence we have in the preference of Brazilian consumers and potential of the country. "

In turn, Jose Carlos Pinheiro Neto, vice president of GM Brazil, emphasizes that the Agile "is a clear demonstration of the capacity, technology and infrastructure of GM Brazil, which now dominates the development of a completely new vehicle, since its conception and design to production assembly line, including key areas such as design, engineering, powertrain (engine assembly) and manufacturing. "

- And the GM Brazil utilizes the latest in automotive technology, "adds Pinheiro Neto.

Astonishing Design

Revealing some details of the line of Agile, Carlos Barba, general director of GM Design in Brazil, said: "It is a vehicle that goes beyond a traditional hatchback. Our task was to devise an ideal car for the Brazilian, who is a client and demanding. Bold design is critical, as the internal space and an aspect of crossover, ie a car that 'sweat' versatility and being able to attract several profiles, from the urban to the User or another sportsman who loves the countryside. "

- I am convinced that the design of Agile surprisingly, is a car with young style, "concludes Barba.

The Agile has a new global visual identity of Chevrolet, with two air inlets clearly marked on the front, converging to the golden logo of the brand.

The model comes to complement the Chevrolet, which is the most comprehensive in the country and currently formed by the models Celta, Classic, Prisma, Corsa hatchback, sedan Corsa, Astra hatchback, Astra sedan, Vectra GT (hatchback), Vectra sedan, Omega, the trucks Montana, S10 Single Cab, Double Cab S10, the Meriva and Zafira, and SUVs Blazer and Captiva. Therefore, Agile will become the 18th Chevrolet's model line in Brazil.

Agile Project

The design of Agile - first model of the Viva family - was fully developed by the Center for Development of Vehicles in Brazil, located in Sao Caetano do Sul and Field Evidence of Cruz Alta (CPCA), which is in Indaiatuba, both in Sao Paulo . Project Viva is the result of an investment of U.S. $ 400 million, including the stage of development and production of models in GM factories in Argentina and Brazil. The Agile is intended for emerging markets like Brazil, Argentina, Paraguay and Uruguay.

The Agile is the final stage of completing the project at a special moment for the company, or the celebration of 35 years of activities of the CPCA, where the GM vehicles are developed and enhanced. The CPCA is the greatest testing ground in the Southern Hemisphere and it carries out not only for GM in Brazil but also for other subsidiaries of the General Motors Company in the world, with numerous test tracks and also extremely modern laboratories.

GM, 84 years of success in Brazil

GM Brazil has a history of success in the Country, written since his inauguration on January 26, 1925. Today, with 84 years of existence, and three industrial complexes that produce vehicles in Sao Caetano do Sul and São José dos Campos - SP both in-and Gravataí (RS), and still other units in Mogi das Cruzes, Sorocaba and Indaiatuba (SP), the company also has a modern Technological Center of Engineering and Design, in São Caetano do Sul, able to develop a completely new vehicle from conception to assembly line. The Brazilian subsidiary is one of five centers worldwide in the creation and development of vehicles in the fields of engineering, design and manufacturing.

In 2008, GM Brazil posted its record annual sales, with 548,941 vehicles, with Chevrolet's brand leadership in four market segments, such as Classic (sedan 1.0 liter), Prisma (sedan up 1.0 liters), Astra ( medium hatchback) and S10 (middle pickup). GM was the first company in the Brazilian automobile industry to produce 100% of its vehicles (except the diesel) with the power system flex-fuel.

The company, showing confidence in Brazil, announced on July 15, 2009, a new investment of $ 2 billion to launch a new family of vehicles, hit the market in 2012 and the expansion of capacity produced its factory in Gravataí (RS) to 380 thousand units annually.


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    • 1 Second Ago
  • 54 Comments
      Carlos
      • 5 Years Ago
      That is a face only a mother could love.
      • 5 Years Ago
      At least it's better looking that the "facelifted" Aveo 5.
      • 5 Years Ago
      From this angle it's not very impressive. It's probably a better shape than the Aveo, but it's not a huge step up.

      What's it look like from the inside? I expect disappointment there too, since cheap cars in less-developed markets like Brazil are usually really ghastly inside, no matter who makes them. But I guess until I see it there can always be a little hope.
      • 5 Years Ago
      Looks like an Opel/Vauxhall Astra with ugly Chevy nose and eyes.
      • 5 Years Ago
      It doesn't look all that bad. Maybe not the most modern of designs, but if the price was cheap enough it would make sense for a lot of people. But do fix that side paint job
      • 5 Years Ago
      I actually think it doesn't look that bad. I would rather have an Opel-based b-segment car over a Daewoo-based model any day. The Aveo in its current state looks much worse IMO than this car, but thankfully it will be replaced soon.
      • 5 Years Ago
      I'm brazilian and I'm not happy with Agile's design at all. Neither are many people here. Why couldn't this have bigger wheels. I just don't like it. Here in Brazil, in my opinion buying a a Fiat Punto, the new VW Gol, or a Ford Fiesta is a better option.
      • 5 Years Ago
      The Spark is far more awkward. In terms of design they both stink, IMHO.
        • 5 Years Ago
        That said, this car looks crap.
        • 5 Years Ago
        Farmboy. I just want to point out that my mom is in college... she's 58.
        • 5 Years Ago
        Welcome to the year twenty o'nine old farts. :) Car designs will not always favor long ass hoods and long ass trunks. I personally like the design of the Spark, Fiesta, and Fit. They could even go more techno-chunk and I'd probably like them even more.
        • 5 Years Ago
        Age has nothing to do with it. Good design is timeless. The Fit and Fiesta look OK. More techno is good.
        • 5 Years Ago
        @Farmboy: Relax, it was just a joke. :)
        • 5 Years Ago
        Old fart? I'm in college.
      • 5 Years Ago
      funny opel has a car called the agila pretty close
      • 5 Years Ago
      "looks like it is designed for less-developed markets where road quality might not be up to most US or European standards and more wheel travel is required."

      So......markets like Detroit?
        • 5 Years Ago
        While this hideousness is not the Chevy Aveo for North America, it does ride on the same platform (Gamma 2). Why would GM do that and essentially forgo all the cost-savings associated with economies of scale? It's discussed in more detail here http://bit.ly/PY7ph
      • 5 Years Ago
      It doesn't look THAT bad. The Aveo is far uglier, especially the front fascia, where the center-mounted bow-tie makes the two grilles look like one big-ass grille, and on a small car, that's just not right. And the fender vents! What is with all of these faux fender vents? They look good on the M3, and the Bentley Brooklands. Otherwise, they are just pointless decoration that detracts from the overall look, even on the gorgeous CTS.
        • 5 Years Ago
        It's not as misshapen as the Caliber, that's certain. From the B-pillar forward it doesn't look too bad.

        And for the record, I don't think the Aveo looks that bad either. At least, the sedan looks okay. The hatch kinda looks like the retarded kid in the back of the class who was always sticking pencils up his nose and barking like a seal on command. Everybody knew a kid like that, right?

        Right?
        • 5 Years Ago
        The body is just OLD, though. It ruins anything the face of the car might have had.
      • 5 Years Ago
      Why does GM still have so many different platforms and models? If you need to change the name or badge somewhere why not just do that - that is where badge engineering makes sense.

      All out taxpayer money and no real change. It's only going to get worse with the gub-ment running things now...
        • 5 Years Ago
        Developing countries demand cheaper cars, you can't just sell them Cobalts.
        • 5 Years Ago
        Tony,

        For what it's worth, Fiat, Renault, VW, PSA, Suzuki, and others have different models with different designs (typically using gussied-up old platforms) for their vehicle lines in developing countries. This Chevy looks to be no different, if JL is to be believed about it riding the Corsa B platform.

        Our tax money didn't go to this design. Brazil is GM's third-largest market. Brazilian GM (which didn't go bankrupt and didn't take taxpayer money) designed this car.

        So stop TRYING to find things about GM to complain about.

        I'm not surprised that this car was designed by GM do Brazil for GM do Brazil. I don't think they've got great talent there...just look at their version of the Chevy S10. They took a half-decent-looking (if ancient) vehicle and turned it into something from Mad Max.
        • 5 Years Ago
        @Tony:

        **sigh**
        I hate it when Autoblog becomes a political rant.

        Anyway, I've lived in Brazil, and one of the reasons why GM do Brasil has to design cars specifically for the Brazilian market is because... you can't just import a Cobalt and sell it in Brazil.

        Brazil has very high importation taxes and very specific legal standards. As it is also a very large market for GM, nearly all GM cars sold in Brazil are designed and built in Brazil taking into account the capabilities of local factories and the demands of local consumers, and what they are willing to pay for an entry level car (given that Brazil also has very high taxes on automobiles.)

        Consumers the world over have very different tastes and requirements. It's not always a simple as badge engineering, and in the largest markets it just makes most sense to have market-specific vehicles. Remember the Opel that was a huge hit in Europe, and was a total flop in the US as a Saturn? Why do you think it's taken Ford so long to consolidate the Focus into a single global platform?

        So you see, globalization is actually a rather complicated thing, so stop griping about bailouts, please, because it's really not the same issue!
        • 5 Years Ago
        TRYING? What the hell gave you that idea. I come from a GM family and have several GM cars - and remember what GM was like in "the good old days".

        My point is that they have several platforms for each segment - WHY?
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