• Mar 28, 2008
Click image to enlarge

The gang at eGMCarTech was as puzzled as anyone else regarding the oddly spartan Ferrari display at this year's New York Auto Show. As we joked during the show, it looked as if thieves had run off with everything but the car, a black F430 sitting all by its lonesome. The eGM crew contacted Ferrari with a "what gives?" query and got an email in response. Turns out, Ferrari is at as much of a loss as everyone else. You see, Maranello isn't participating in this year's New York show in any official capacity. If we had to guess, some local dealer is probably shelling out big bucks to have one of his cars act as the unofficial Ferrari display. Unfortunately, devoid of signage, tucked between Aston and Bentley and across from Lambo and Porsche, the generally delectable F430 has been reduced to wallflower status. How very un-Ferrari. Visit eGMCarTech to read Ferrari's full response.

[Source: eGMCarTech]


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  • 19 Comments
      • 6 Years Ago
      What is with the tinted barrier around the car? Aston Martin had their cars behind one of these at the Detroit Show a couple years ago and everyone had to stand on their tip toes to see anything. Why do they do that? Are they really trying to distance themselves that much from the smelly masses? Are they afraid that too many eyeballs at one time will ruin the polish?
        • 6 Years Ago
        YEP!
        if you cant afford it you cant touch it!
        we are ferrari and smelly,grease people are not our kind of client.
        dont touch me!!
      • 6 Years Ago
      I usually go to this show and if I remember correctly, usually the Ferrari's are lumped with Maseratti's from a local dealer.

      But anyway, with this picture up top, it's almost like a piece of art... does it need an explanation? It is after all an F430 and if I'm correct, it is one of the most lusted after automobile's in the world. So much so that if I had the money, had already purchased at least one other Ferrari and had actually gotten on The List, I'd probably be on that said list long after it's next iteration is released and replaced. Do they REALLY need any advertising at all? The car says it all. Period.
      • 6 Years Ago
      I just got a mental image of some trade-show display union thug polishing his neon ferrari logo in his living room in New Joyzie.
      • 6 Years Ago
      Hmm, wonder what happened? They had a great space at the the Detroit show.
      • 6 Years Ago
      That's actually pretty funny.
      Oh well, a good effort.
        • 6 Years Ago
        Actually Craig it apparently is pretty smart since your replying about it on an auto website who got it from another and so on and so forth and on it goes giving them a ton of free press while saving money. Im no advertising specialist, but sure seems like a good idea, the word Ferrari never entered my mine today without it.
        • 6 Years Ago
        Reader,

        With so few dealerships for new Ferarri's, advertising the brand is pretty much all the dealer would need to do.
        • 6 Years Ago
        Well the guy isn't advertising for Ferrari, but I would assume his dealership, which no one this has not brought any attention to.
        • 6 Years Ago
        err remove "no one" from that sentence and it should make sense. This is what I get for commenting without my contacts in.
      • 6 Years Ago
      i am so awesome, that i am in awe of myself (very sphynx)

      • 6 Years Ago
      I believe there was a Manhattan Motorcars placard in the rear license plate location.
      • 6 Years Ago
      lawlzor
      • 6 Years Ago
      Quick question:

      Is it worth it to go to the NY Auto Show at this point?

      I'm considering going down. I know the last day is the 30th. But if all the manufacturers have packed up and left, I don't want to go for nothing.

      • 6 Years Ago
      Ferrari usually has the largest crowds gathering around their booth at NY. I wonder why they opted out of the show this year. It's not like they have anything new though... but still, a 599 woulda been nice to see. Thanks Ferrari.

      Oh, and that single car display was weird. Didn't seem like an advertising ploy, or else it was a very bad one.
      • 6 Years Ago
      I was there yesterday and wondered the same thing. There was a crowd around it but I think it was more out of curiosity then admiration. It really seemed pourly done. Not at all what Ferrari has done in the past. Even if it was a dealer you'd think there would be a sign promoting his dealership. Another question Autoblog should ask is why Ferrari wasn't part of the show?
      • 6 Years Ago
      I smell a McLaren prank with this one. What better way to tweak Ferrari than to display one of their cars without an explanation. We all know a Ferrari is not a Ferrari without an explanation.
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