Click above for gallery of the graphics from J.D. Power and Associates
More and more people are shopping online for their new car or truck, making automaker's websites an increasingly important part of the automotive buying experience. Honda seems to get that, as evidenced by its recent win in a new J.D. Power usability survey. The Power study measures website usefulness during the new-vehicle shopping process. New vehicle shoppers evaluate websites based on appearance, speed, navigation and content.
The team over at SEMA, you know them as the group that supplies the automotive industry with aftermarket performance and cosmetic accessories, have asked more than 1,000 automotive enthusiasts how they intend to spend their federal tax rebate checks. Of course, we know what SEMA wants the answer to be...
Gallup conducted a poll last month checking the pulse of automotive consumers, and how their buying attitudes are changing in light of America's increasing gas prices. According to the poll, fully 57 percent of the 1001 responders now state that they would consider purchasing a hybrid as their next vehicle. Those among the younger and middle-age were reportedly more interested than seniors, and would-be consumers with higher incomes looked upon hybrids with more favor than those i