Autoblog Marketing/Advertising http://www.autoblog.com Autoblog Marketing/Advertising http://www.blogsmithmedia.com/www.autoblog.com/media/favicon-v5.png Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/ Dan Roth, Zach Bowman and Jeff RossThe podcast by the people who obsessively cover the auto industry. <![CDATA[Mazda MX-5 Miata is the ultimate Frisbee partner]]> http://www.autoblog.com/2013/05/21/mazda-mx-5-miata-ultimate-frisbee-partner/ http://www.autoblog.com/2013/05/21/mazda-mx-5-miata-ultimate-frisbee-partner/ http://www.autoblog.com/2013/05/21/mazda-mx-5-miata-ultimate-frisbee-partner/#comments Filed under: , , , , , ,

Mazda MX-5 Miata roadsters playing Frisbee - video screencap

Playing a game of Frisbee is rarely about power - it's more about agility, precision and open-air enjoyment. Much the same can be said of the Mazda MX-5 Miata, whose charm has always originated more from its finesse and tactility rather than brute strength and outright speed, qualities the evergreen roadster has traditionally lacked.

So consider it a fine match that Mazda has taken a couple of its popular convertibles out with a handful of crack Frisbee players and put them on a closed circuit in Surrey, England for a stylish game of catch. It's a simple recipe for entertainment - check out the video by scrolling below.

Continue reading Mazda MX-5 Miata is the ultimate Frisbee partner

Mazda MX-5 Miata is the ultimate Frisbee partner originally appeared on Autoblog on Tue, 21 May 2013 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> 2013 mazda miata2013 mazda mx-5 miataflying discfrisbeelongcrossmazda miatamazda mx-5mazda mx-5 miatastuntvideo Tue, 21 May 2013 12:45:00 EST http://www.autoblog.com/feed/20578068/article-comments.xml http://www.autoblog.com/feed/20578068/article-comments.html http://www.autoblog.com/feed/2013/05/21/mazda-mx-5-miata-ultimate-frisbee-partner/20578068/article-detail.xml 20578068 http://www.blogcdn.com/www.autoblog.com/media/2013/05/2013-mazda-miatas-playing-frisbee_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/2013-mazda-miatas-playing-frisbee.jpg <![CDATA[Hyundai offers three free years of Blue Link safety tech [w/videos]]]> http://www.autoblog.com/2013/05/20/hyundai-offers-three-free-years-of-blue-link-safety-tech-w-vide/ http://www.autoblog.com/2013/05/20/hyundai-offers-three-free-years-of-blue-link-safety-tech-w-vide/ http://www.autoblog.com/2013/05/20/hyundai-offers-three-free-years-of-blue-link-safety-tech-w-vide/#comments Filed under: , , ,



As of now, the Assurance Connected Care service that Hyundai introduced at the New York Auto Show with the 2014 Equus sedan is complimentary for three years on any vehicle equipped with the company's Blue Link telematic systems. It's the third service package to join the Blue Link suite, after Essentials and Guidance.

Assurance Connected Car provides owners with monthly vehicle reports, maintenance alerts, notification of diagnostic trouble codes and safety features like SOS emergency assistance and automatic collision notification sent to Blue Link agents. The service can also be transferred to new owners within the three-year timeframe. Owners who already have Blue Link can add Assurance Connected Care "at a reduced price," but Hyundai hasn't said what that price is yet.

There's a press release below with more details and four commercials to show you just what you could be missing out on.

Continue reading Hyundai offers three free years of Blue Link safety tech [w/videos]

Hyundai offers three free years of Blue Link safety tech [w/videos] originally appeared on Autoblog on Mon, 20 May 2013 11:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> assurance connected careblue linkhyundaitelematicsvideo Mon, 20 May 2013 11:00:00 EST http://www.autoblog.com/feed/20575039/article-comments.xml http://www.autoblog.com/feed/20575039/article-comments.html http://www.autoblog.com/feed/2013/05/20/hyundai-offers-three-free-years-of-blue-link-safety-tech-w-vide/20575039/article-detail.xml 20575039 http://www.blogcdn.com/www.autoblog.com/media/2013/05/hyundai-assurance-connected_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/hyundai-assurance-connected.jpg <![CDATA[Another R/C movie car chase mini movie, but this one's really an advert]]> http://www.autoblog.com/2013/05/19/another-r-c-movie-car-chase-mini-movie-but-this-ones-really-an/ http://www.autoblog.com/2013/05/19/another-r-c-movie-car-chase-mini-movie-but-this-ones-really-an/ http://www.autoblog.com/2013/05/19/another-r-c-movie-car-chase-mini-movie-but-this-ones-really-an/#comments Filed under: , ,



When a video touts itself as "probably the greatest hollywood-style RC action movie car chase ever," (sic) you should set yourself up for disappointment. That's not to say that this joint effort, a clearly well-funded partnership between LA Muscle Sports Supplements and Fast & Furious 6, isn't fun and polished, but just lately we've posted some very entertaining small-scale car videos like this and this.

Still, it's cool to watch an R/C Camaro slide wide around turns amidst warehouse shelves full of LA Muscle product. Just as in real life, zooming around gets the attention of the constabulary, and a passel of police cars gives chase, which leads our Camaro protagonist to... J-TURN! It is a cool video, tied to a movie that we know is full of some fantastic cars and you can bet that the full-sizers will do stunts that are even more jaw-dropping.

Invest the minute below, you weren't going to use it, anyway.

Continue reading Another R/C movie car chase mini movie, but this one's really an advert

Another R/C movie car chase mini movie, but this one's really an advert originally appeared on Autoblog on Sun, 19 May 2013 19:19:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> car chasefast and furiousla musclerc carrc car chasevideo Sun, 19 May 2013 19:19:00 EST http://www.autoblog.com/feed/20567244/article-comments.xml http://www.autoblog.com/feed/20567244/article-comments.html http://www.autoblog.com/feed/2013/05/19/another-r-c-movie-car-chase-mini-movie-but-this-ones-really-an/20567244/article-detail.xml 20567244 http://www.blogcdn.com/www.autoblog.com/media/2013/05/chase_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/chase.jpg <![CDATA[Isuzu Trail View is Google Street View for off road]]> http://www.autoblog.com/2013/05/17/isuzu-trail-view-is-google-street-view-for-off-road/ http://www.autoblog.com/2013/05/17/isuzu-trail-view-is-google-street-view-for-off-road/ http://www.autoblog.com/2013/05/17/isuzu-trail-view-is-google-street-view-for-off-road/#comments Filed under: , , , , ,

Isuzu Trail View - video screencap

Isuzu has taken to advertising its not-for-North-America KB pickup truck with a unique initiative. The company wanted to apply the Google Street View philosophy to some of South Africa's more remote off-road trails, and the result is Isuzu Trail View. Using multiple action cameras situated in a 3D-printed housing strapped to the top of the truck, the crew began bouncing along dirt and rock paths, recording all the while. They also shot additional video and worked with experts to provide excellent clips on how to navigate common off-road obstacles.

You can watch the making-of video below, and you can head over to the Trail View site to poke around a few South African trails for yourself. All we want to know is, how long before Jeep does the same here in the US?

Continue reading Isuzu Trail View is Google Street View for off road

Isuzu Trail View is Google Street View for off road originally appeared on Autoblog on Fri, 17 May 2013 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> googlegoogle street viewisuzuisuzu kbisuzu kb pickupisuzu pickupisuzu trail viewoff roadoff roadingstreet viewstreetviewtrail view Fri, 17 May 2013 12:45:00 EST http://www.autoblog.com/feed/20566938/article-comments.xml http://www.autoblog.com/feed/20566938/article-comments.html http://www.autoblog.com/feed/2013/05/17/isuzu-trail-view-is-google-street-view-for-off-road/20566938/article-detail.xml 20566938 http://www.blogcdn.com/www.autoblog.com/media/2013/05/suzuki-trail-view-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/suzuki-trail-view-628.jpg <![CDATA[Hot Wheels stages competition to find its own world's best driver]]> http://www.autoblog.com/2013/05/16/hot-wheels-stages-competition-to-find-its-own-worlds-best-drive/ http://www.autoblog.com/2013/05/16/hot-wheels-stages-competition-to-find-its-own-worlds-best-drive/ http://www.autoblog.com/2013/05/16/hot-wheels-stages-competition-to-find-its-own-worlds-best-drive/#comments Filed under: , , ,



Take the Race of Champions, keep its wide-ranging motorsports disciplines but replace national teams with duos called Red Outrageous, Yellow Powerful, Blue High Tech and Green Superfast. Give them rides from a toy store shelf and the cockiness of Top Gun, put them on courses from Mad Max and mix in a vibe and radio chatter from the attack on Hoth in The Empire Strikes Back, and what do you have? The Hot Wheels short film World's Best Driver.

The maker of little diecast cars got some big cars together - some you've seen before, some are from other planets - as well as some wild drivers and moto-crossers, and put them to the test at a 'secret' location called the Hot Wheels Test Facility, where things get quite a bit wilder than they do at the Nürburgring.

We have no idea why this movie exists, and we don't care - it's 22 minutes of camped-out fun and you'll find it below.

Continue reading Hot Wheels stages competition to find its own world's best driver

Hot Wheels stages competition to find its own world's best driver originally appeared on Autoblog on Thu, 16 May 2013 19:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> aaron rossbryce hudsoncasey curriediecastgeoff aaronhot wheelshot wheels worlds best driverluke johnsonronnie rennervideoworlds best driver Thu, 16 May 2013 19:14:00 EST http://www.autoblog.com/feed/20571586/article-comments.xml http://www.autoblog.com/feed/20571586/article-comments.html http://www.autoblog.com/feed/2013/05/16/hot-wheels-stages-competition-to-find-its-own-worlds-best-drive/20571586/article-detail.xml 20571586 http://www.blogcdn.com/www.autoblog.com/media/2013/05/hot-wheels-best-driver_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/hot-wheels-best-driver.jpg <![CDATA[Jaguar F-Type meets America in first TV spots]]> http://www.autoblog.com/2013/05/15/jaguar-f-type-meets-america-in-first-tv-spots/ http://www.autoblog.com/2013/05/15/jaguar-f-type-meets-america-in-first-tv-spots/ http://www.autoblog.com/2013/05/15/jaguar-f-type-meets-america-in-first-tv-spots/#comments Filed under: , , , , ,



With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.

You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Continue reading Jaguar F-Type meets America in first TV spots

Jaguar F-Type meets America in first TV spots originally appeared on Autoblog on Wed, 15 May 2013 16:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> 2014 jaguar f-typead campaigncommercialjaguarjaguar f-typemyturntojagvideoyour turn Wed, 15 May 2013 16:31:00 EST http://www.autoblog.com/feed/20569281/article-comments.xml http://www.autoblog.com/feed/20569281/article-comments.html http://www.autoblog.com/feed/2013/05/15/jaguar-f-type-meets-america-in-first-tv-spots/20569281/article-detail.xml 20569281 http://www.blogcdn.com/www.autoblog.com/media/2013/05/jaguar-f-type-ad-campaign_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/jaguar-f-type-ad-campaign.jpg <![CDATA[Audi kicks off ad campaign tonight with stirring new spot]]> http://www.autoblog.com/2013/05/13/audi-kicks-off-ad-campaign-tonight-with-stirring-new-spot/ http://www.autoblog.com/2013/05/13/audi-kicks-off-ad-campaign-tonight-with-stirring-new-spot/ http://www.autoblog.com/2013/05/13/audi-kicks-off-ad-campaign-tonight-with-stirring-new-spot/#comments Filed under: , ,



Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.

There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.

The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Continue reading Audi kicks off ad campaign tonight with stirring new spot

Audi kicks off ad campaign tonight with stirring new spot originally appeared on Autoblog on Mon, 13 May 2013 19:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> audiaudi adaudi commercialaugust horchedgar albert guestit couldnt be donetruth in engineeringvideo Mon, 13 May 2013 19:59:00 EST http://www.autoblog.com/feed/20567108/article-comments.xml http://www.autoblog.com/feed/20567108/article-comments.html http://www.autoblog.com/feed/2013/05/13/audi-kicks-off-ad-campaign-tonight-with-stirring-new-spot/20567108/article-detail.xml 20567108 http://www.blogcdn.com/www.autoblog.com/media/2013/05/audi-it-couldnt-be-done_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/audi-it-couldnt-be-done.jpg <![CDATA[Rapping grandmas love the Mitsubishi i EV]]> http://www.autoblog.com/2013/05/13/rapping-grandmas-love-the-mitsubishi-i-ev/ http://www.autoblog.com/2013/05/13/rapping-grandmas-love-the-mitsubishi-i-ev/ http://www.autoblog.com/2013/05/13/rapping-grandmas-love-the-mitsubishi-i-ev/#comments Filed under: , , , , , ,



For some reason, having unlikely rappers - like minivan-driving suburbanites or British mothers - spit about their rides is still a catchy advertising hook, even in other cultures. Far more so, we're guessing, than having P. Diddy sing about his dog and his pickup truck or a Brazilian street gang doing a Celtic dirge, for example.

And that's how you get three grandmothers ridin' dirty clean in a Mitsubishi i electric vehicle. The ad for the Belgian car sharing company Cambio - promoting the i in its fleet - gets the three "omaatjes" rolling through town in veteran hip-hop fashion, right down to the police once-over. Check out how they do it in the video below, but beware, there is some explicit language.

Continue reading Rapping grandmas love the Mitsubishi i EV

Rapping grandmas love the Mitsubishi i EV originally appeared on Autoblog on Mon, 13 May 2013 19:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> advertisingbelgiumcambiocambio car sharingrapvideoyoutube Mon, 13 May 2013 19:15:00 EST http://www.autoblog.com/feed/20565887/article-comments.xml http://www.autoblog.com/feed/20565887/article-comments.html http://www.autoblog.com/feed/2013/05/13/rapping-grandmas-love-the-mitsubishi-i-ev/20565887/article-detail.xml 20565887 http://www.blogcdn.com/www.autoblog.com/media/2013/05/cambio-i-ad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/cambio-i-ad.jpg <![CDATA[Nicolas Cage flogs Saab-based Senova from Beijing Auto [w/video]]]> http://www.autoblog.com/2013/05/13/nicolas-cage-seen-stunting-saab-based-senova-from-beijing-auto/ http://www.autoblog.com/2013/05/13/nicolas-cage-seen-stunting-saab-based-senova-from-beijing-auto/ http://www.autoblog.com/2013/05/13/nicolas-cage-seen-stunting-saab-based-senova-from-beijing-auto/#comments Filed under: , , , , ,

BAIC Nicholas Cage

BAIC has officially pulled the covers off of its new Senova D Series sedan for China. The four-door is based on the old Saab 9-5 and boasts a turbocharged 2.0-liter four-cylinder engine. Local buyers can get their hands on the machine for around $22,745 at current conversion rates. Other engine options include a turbocharged 1.8-liter four cylinder as well as turbocharged 2.3-liter four-cylinder, and a wide range of safety equipment comes standard on every trim except the very base model. Those goodies include a tire pressure monitoring system, active head restraints, blind spot detection, driver fatigue detection and parking sensors.

The Senova nameplate serves every model based on former Saab architectures, including the Epsilon, GM2900 and GM2400 platforms as well as engine and transmission tech. In order to promote its new products, BAIC has hired Hollywood staple Nicolas Cage to serve as the company's brand ambassador. Cage stars in the Senova-heavy Town of Car Legends action-packed video short (directed by Olivier Megaton of Transporter 3 and Taken 2 fame) which you can view by scrolling below.

Continue reading Nicolas Cage flogs Saab-based Senova from Beijing Auto [w/video]

Nicolas Cage flogs Saab-based Senova from Beijing Auto [w/video] originally appeared on Autoblog on Mon, 13 May 2013 17:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> baicchinanic cagenicolas cageolivier megatonsaabsaab 9-5senovasenova d-seriesshenbaovideo Mon, 13 May 2013 17:30:00 EST http://www.autoblog.com/feed/20566463/article-comments.xml http://www.autoblog.com/feed/20566463/article-comments.html http://www.autoblog.com/feed/2013/05/13/nicolas-cage-seen-stunting-saab-based-senova-from-beijing-auto/20566463/article-detail.xml 20566463 http://www.blogcdn.com/www.autoblog.com/media/2013/05/baic-nicholas-cage-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/baic-nicholas-cage-628.jpg <![CDATA[Would you allow advertisements on your infotainment system? [w/poll]]]> http://www.autoblog.com/2013/05/11/would-you-allow-advertisements-on-your-infotainment-system-w-p/ http://www.autoblog.com/2013/05/11/would-you-allow-advertisements-on-your-infotainment-system-w-p/ http://www.autoblog.com/2013/05/11/would-you-allow-advertisements-on-your-infotainment-system-w-p/#comments Filed under: , , , , , , ,



As consumers find new ways to avoid commercials and advertisements, companies are constantly trying to find new ways of marketing to them. Other than radio commercials, it's hard to think of a way for ads to show up in our cars, but Reuters is reporting that General Motors is considering selling ads show inside its in-car infotainment systems.

In the article, GM CEO Dan Akerson talked about the possibility of in-car ads with the example being a "brought to you by Alltstate" message showing up on the infotainment screen. Of course, this doesn't even begin to factor in what sort of ads we'll start seeing in GM cars once it launches its widespread 4G LTE Internet access for most vehicles starting with the 2015 model year.

Does this kind of advertising creep strike you as being par for the future course, or insidious beyond your wildest dreams? Make your voice heard, in our poll below.

View Poll

Would you allow advertisements on your infotainment system? [w/poll] originally appeared on Autoblog on Sat, 11 May 2013 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> advertisingdan akersongeneral motorsgmin-car advertising Sat, 11 May 2013 11:01:00 EST http://www.autoblog.com/feed/20560845/article-comments.xml http://www.autoblog.com/feed/20560845/article-comments.html http://www.autoblog.com/feed/2013/05/11/would-you-allow-advertisements-on-your-infotainment-system-w-p/20560845/article-detail.xml 20560845 http://www.blogcdn.com/www.autoblog.com/media/2013/05/cadillac-cue_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/cadillac-cue.jpg <![CDATA[Baby not keen on VW's stop/start tech]]> http://www.autoblog.com/2013/05/10/vw-stop-start-ad-video/ http://www.autoblog.com/2013/05/10/vw-stop-start-ad-video/ http://www.autoblog.com/2013/05/10/vw-stop-start-ad-video/#comments Filed under: , , , , ,

Volkswagen Stop Start Ad

Babies and cars go together like screaming blobs of insomnia and sleep machines. New parents quickly find that nothing soothes an irritable newborn quite like a quick drive around the block, and Volkswagen employed that truth in the company's newest ad for its stop/start technology. The spot follows one new dad as he tries to lull his child to sleep with the burble and purr of his Tiguan TDI. Unfortunately, his efforts are thwarted by the machine's start/stop system at each stop light.

While the clip does a great job of explaining how the start/stop system works and what it does for the buyer, Volkswagen took a bit of a gamble by having the system wake a sleeping babe. Automakers spend plenty of time trying to convince the world that their stop/start gear is as smooth as possible, and while this wee Volkswagen enthusiast falls asleep the moment the diesel engine wakes up, the implication is that the system isn't exactly imperceptible. Check out the
for yourself.

Continue reading Baby not keen on VW's stop/start tech

Baby not keen on VW's stop/start tech originally appeared on Autoblog on Fri, 10 May 2013 12:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> adcommercialstop startvideovwvw tiguanvw tiguan tdi Fri, 10 May 2013 12:44:00 EST http://www.autoblog.com/feed/20564907/article-comments.xml http://www.autoblog.com/feed/20564907/article-comments.html http://www.autoblog.com/feed/2013/05/10/vw-stop-start-ad-video/20564907/article-detail.xml 20564907 http://www.blogcdn.com/www.autoblog.com/media/2013/05/vw-stop-start-ad-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/vw-stop-start-ad-628.jpg <![CDATA[Red Bull RX-7 goes drift crazy on New Zealand's Crown Range]]> http://www.autoblog.com/2013/05/07/red-bull-rx-7-goes-drift-crazy-on-new-zealands-crown-range/ http://www.autoblog.com/2013/05/07/red-bull-rx-7-goes-drift-crazy-on-new-zealands-crown-range/ http://www.autoblog.com/2013/05/07/red-bull-rx-7-goes-drift-crazy-on-new-zealands-crown-range/#comments Filed under: , , , , ,

Red Bull Crown Range drifting by Mad Mike

For the first time ever, the Crown Range, New Zealand's highest paved road, was closed off for the drifting pleasure of one man. That man is Mad Mike Whiddett, and the machine he's piloting is a heavily modified Mazda RX-7 sponsored by the energy-rich crew from Red Bull and powered by a 750-horsepower quad-rotor engine. There will be smoke. Lots and lots of smoke.

Mad Mike hits speeds in excess of 140 miles per hour over the course of the road's six and a half miles, which boasts 47 individual corners at over 3,500 feet of elevation. Scroll down for all kinds of fire-belching, tire-squealing and smoke-inducing action. Or, as Mad Mike himself puts it, "A dream turned into reality."

Continue reading Red Bull RX-7 goes drift crazy on New Zealand's Crown Range

Red Bull RX-7 goes drift crazy on New Zealand's Crown Range originally appeared on Autoblog on Tue, 07 May 2013 18:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> crown rangedriftingmad bikemazdamazda rx-7mazda rx-7 drift carnew zealandred bullrotary drift carvideo Tue, 07 May 2013 18:29:00 EST http://www.autoblog.com/feed/20561134/article-comments.xml http://www.autoblog.com/feed/20561134/article-comments.html http://www.autoblog.com/feed/2013/05/07/red-bull-rx-7-goes-drift-crazy-on-new-zealands-crown-range/20561134/article-detail.xml 20561134 http://www.blogcdn.com/www.autoblog.com/media/2013/05/red-bull-crown-range-mad-mike_thumbnail.png http://www.blogcdn.com/www.autoblog.com/media/2013/05/red-bull-crown-range-mad-mike.png <![CDATA[Fiat 500 commercial expanded into 'Sexy People' music video]]> http://www.autoblog.com/2013/05/07/fiat-500-commercial-expanded-into-sexy-people-music-video/ http://www.autoblog.com/2013/05/07/fiat-500-commercial-expanded-into-sexy-people-music-video/ http://www.autoblog.com/2013/05/07/fiat-500-commercial-expanded-into-sexy-people-music-video/#comments Filed under: , , , , ,



The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and the Immigrant commercial has been lengthened and turned into a music video for the song as Arianna prepares that track and more for her first studio album.

The tune features Pit Bull and the clip is like a hip-hop video meets The Little Mermaid. Well, until Charlie Sheen shows up. That's when it starts Winning, and you can enjoy it all in the video below, along with the original ad from Fiat.

Continue reading Fiat 500 commercial expanded into 'Sexy People' music video

Fiat 500 commercial expanded into 'Sexy People' music video originally appeared on Autoblog on Tue, 07 May 2013 17:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> ariannacharlie sheencommercialfiatfiat 500fiat 500cfiat 500tfiat admusic videopit bullsexy peoplevideo Tue, 07 May 2013 17:00:00 EST http://www.autoblog.com/feed/20559559/article-comments.xml http://www.autoblog.com/feed/20559559/article-comments.html http://www.autoblog.com/feed/2013/05/07/fiat-500-commercial-expanded-into-sexy-people-music-video/20559559/article-detail.xml 20559559 http://www.blogcdn.com/www.autoblog.com/media/2013/05/arianna-fiat-immigrants_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/arianna-fiat-immigrants.jpg <![CDATA[Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video]]]> http://www.autoblog.com/2013/05/07/alfa-romeo-guilietta-to-star-in-fast-and-furious-6/ http://www.autoblog.com/2013/05/07/alfa-romeo-guilietta-to-star-in-fast-and-furious-6/ http://www.autoblog.com/2013/05/07/alfa-romeo-guilietta-to-star-in-fast-and-furious-6/#comments Filed under: , , , , , ,



We wanted to play this one straight, but since it involves Fast & Furious 6 we just couldn't figure out how. Alfa Romeo is touting the role of the Guilietta in the next episode of car guys and gals versus bad guys and gals, and the now-Europe-inclusive franchise is using the post-stunt vehicles in its advertising. Well, we might add.

We'll let the breathy, exclamatory press release below speak for itself, along with the trailer in which you get to see the "modified" Giulietta demonstrating the textbook technique for pulling down an Antonov cargo plane at take-off speed. You'll find a very Italian set of high-res images above.

Continue reading Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video]

Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video] originally appeared on Autoblog on Tue, 07 May 2013 09:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> advertisingalfa romeoalfa romeo giuliettafast and furiousfast and furious 6marketingmovievideoyoutube Tue, 07 May 2013 09:28:00 EST http://www.autoblog.com/feed/20559021/article-comments.xml http://www.autoblog.com/feed/20559021/article-comments.html http://www.autoblog.com/feed/2013/05/07/alfa-romeo-guilietta-to-star-in-fast-and-furious-6/20559021/article-detail.xml 20559021 http://www.blogcdn.com/www.autoblog.com/media/2013/05/alfa-romeo-giulietta-fast-furious_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/alfa-romeo-giulietta-fast-furious.jpg <![CDATA[GM apologizing for this Chevy Trax ad dubbed 'racist' [UPDATE]]]> http://www.autoblog.com/2013/05/02/gm-apology-for-racist-chevrolet-trax-ad-video/ http://www.autoblog.com/2013/05/02/gm-apology-for-racist-chevrolet-trax-ad-video/ http://www.autoblog.com/2013/05/02/gm-apology-for-racist-chevrolet-trax-ad-video/#comments Filed under: , , , , ,

Controversial Chevrolet Trax ad - screencap

In what can only be described as a growing trend, another automaker finds itself in trouble for an ad that critics are calling offensive. A new television and internet ad for the Chevrolet Trax subcompact crossover is under fire for its soundtrack, which a Chinese newspaper has labeled "racist."

The commercial blends the not-sold-in-the-US vehicle with a Flapper-era backdrop and soundtrack, and it's the latter that has General Motors spokeswoman Ryndee Carney issuing an on-the-record apology to Advertising Age: "Our intent was not to offend anyone and we're deeply sorry if anyone was offended... we're reviewing our advertising approval processes to make sure this doesn't happen again." The song in question, Booty Swing, is performed by Austrian DJ and producer Parov Stelar, refers to "the land of Fu Manchu" a place in which the girls sing "ching, ching, chop-suey." The South China Morning Post was among the first to publish a story criticizing the commercial as racist.

The ad, known as The Original Reborn, has been running in Canada - where the vehicle is on sale - and AdAge also reports that it has been featured on the automaker's European websites. Since the controversy erupted, Chevrolet has since substituted a new version of the ad that omits the lyrics, but you can view the original by scrolling below.

Controversial ads are nothing new for this industry, but there has been a bumper crop of them lately, including a recent Hyundai suicide-themed spot and a series of Indian-market Ford print ads featuring celebrity caricatures making light of S&M-tinged kidnappings.

UPDATE: A video of the song itself has been added below - it spells out the lyrics in question.

Continue reading GM apologizing for this Chevy Trax ad dubbed 'racist' [UPDATE]

GM apologizing for this Chevy Trax ad dubbed 'racist' [UPDATE] originally appeared on Autoblog on Thu, 02 May 2013 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> 2013 chevy traxbanned adsbooty swingchevychevy traxcontroversial adsoriginal rebornparov stelarvideo Thu, 02 May 2013 12:45:00 EST http://www.autoblog.com/feed/20556212/article-comments.xml http://www.autoblog.com/feed/20556212/article-comments.html http://www.autoblog.com/feed/2013/05/02/gm-apology-for-racist-chevrolet-trax-ad-video/20556212/article-detail.xml 20556212 http://www.blogcdn.com/www.autoblog.com/media/2013/05/chevy-trax-controversial-ad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/chevy-trax-controversial-ad.jpg <![CDATA[Land Rover 'Parkour' ad shows off-road beauty without featuring a vehicle]]> http://www.autoblog.com/2013/05/01/land-rover-parkour-ad-shows-off-road-beauty-without-featuring/ http://www.autoblog.com/2013/05/01/land-rover-parkour-ad-shows-off-road-beauty-without-featuring/ http://www.autoblog.com/2013/05/01/land-rover-parkour-ad-shows-off-road-beauty-without-featuring/#comments Filed under: , , ,



After 65 years of building globe-conquering luxury vehicles, Land Rover is proving that its off-road abilities are so well known that it doesn't even have to feature a single vehicle in its advertising to convey its message. Rather than showing off a new model such as the 2013 Range Rover or the new 2014 Range Rover Sport, Land Rover's Parkour Roam Free commercial instead shows a quartet of male parkour traceurs running, jumping and flipping around in the wilderness.

Despite not showing any of its products, Land Rover has managed to create a spot that is actually both entertaining and beautiful. Check out the video posted below, and then let us know in the comments whether or not you think such marketing can be effective.

Continue reading Land Rover 'Parkour' ad shows off-road beauty without featuring a vehicle

Land Rover 'Parkour' ad shows off-road beauty without featuring a vehicle originally appeared on Autoblog on Wed, 01 May 2013 16:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> car commercialsland roverland rover commercialparkourtraceurvideo Wed, 01 May 2013 16:57:00 EST http://www.autoblog.com/feed/20554613/article-comments.xml http://www.autoblog.com/feed/20554613/article-comments.html http://www.autoblog.com/feed/2013/05/01/land-rover-parkour-ad-shows-off-road-beauty-without-featuring/20554613/article-detail.xml 20554613 http://www.blogcdn.com/www.autoblog.com/media/2013/05/land-rover-roam-free-ad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/land-rover-roam-free-ad.jpg <![CDATA[Watch the most amazing and creepy transmission shop ad ever made]]> http://www.autoblog.com/2013/04/30/watch-the-most-amazing-and-creepy-transmission-shop-ad-ever-made/ http://www.autoblog.com/2013/04/30/watch-the-most-amazing-and-creepy-transmission-shop-ad-ever-made/ http://www.autoblog.com/2013/04/30/watch-the-most-amazing-and-creepy-transmission-shop-ad-ever-made/#comments Filed under: , ,



Small businesses are the lifeblood of our economy, but sometimes word-of-mouth advertising is more effective than attempting to create your own commercial. Take this video for Arlen's Transmission in Burbank, CA, for example. It is equal parts hilarious and creepy, and comes from the mind of comedy duo Rhett & Link, who've made quite a name for themselves turning a love of local commercials into an art form. The pair finds local businesses looking for free promotion, and then works with them to create masterpieces like this one, all for free.

If you think starting a commercial with "Hey baby, how does your car run?" is bad, things only go downhill from here... with the exception of a clean-looking Volkswagen Thing, of course. If you're up for a good chuckle, check out the commercial posted below. You can also visit here to see more Rhett & Link local commercials, as well as nominate your own favorite local business for the same treatment.

Continue reading Watch the most amazing and creepy transmission shop ad ever made

Watch the most amazing and creepy transmission shop ad ever made originally appeared on Autoblog on Tue, 30 Apr 2013 19:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> car commercialfunny commercialtransmission repairvideovolkswagen thing Tue, 30 Apr 2013 19:15:00 EST http://www.autoblog.com/feed/20553471/article-comments.xml http://www.autoblog.com/feed/20553471/article-comments.html http://www.autoblog.com/feed/2013/04/30/watch-the-most-amazing-and-creepy-transmission-shop-ad-ever-made/20553471/article-detail.xml 20553471 http://www.blogcdn.com/www.autoblog.com/media/2013/04/transmission-ad-shift-forward_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/transmission-ad-shift-forward.jpg <![CDATA[Mazda reveals new 'Game Changers' advertising campaign]]> http://www.autoblog.com/2013/04/30/mazda-reveals-new-game-changers-advertising-campaign/ http://www.autoblog.com/2013/04/30/mazda-reveals-new-game-changers-advertising-campaign/ http://www.autoblog.com/2013/04/30/mazda-reveals-new-game-changers-advertising-campaign/#comments Filed under: ,



Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.

As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Continue reading Mazda reveals new 'Game Changers' advertising campaign

Mazda reveals new 'Game Changers' advertising campaign originally appeared on Autoblog on Tue, 30 Apr 2013 18:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> 2014 mazda6advertisinggame changersmarketingmazdamazda advertisingzoom zoom Tue, 30 Apr 2013 18:00:00 EST http://www.autoblog.com/feed/20552136/article-comments.xml http://www.autoblog.com/feed/20552136/article-comments.html http://www.autoblog.com/feed/2013/04/30/mazda-reveals-new-game-changers-advertising-campaign/20552136/article-detail.xml 20552136 http://www.blogcdn.com/www.autoblog.com/media/2013/04/mazda-game-changer_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/mazda-game-changer.jpg <![CDATA[Proof the world revolves around the Porsche Cayman]]> http://www.autoblog.com/2013/04/27/proof-the-world-revolves-around-the-porsche-cayman/ http://www.autoblog.com/2013/04/27/proof-the-world-revolves-around-the-porsche-cayman/ http://www.autoblog.com/2013/04/27/proof-the-world-revolves-around-the-porsche-cayman/#comments Filed under: , , , , ,



Or at least the world revolves underneath the Porsche Cayman, in the latest video showing off Stuttgart's mid-engine coupe. Porsche put an Easter egg in the world that spins triple-time, a "famous relative" of the Cayman hidden somewhere on the marble planet, and gave a Porsche Martini bag to one of the first 50 people who could point it out.

With more than 300 views there's no chance you'll win the bag, but you can still go on the treasure hunt in the video below.

Continue reading Proof the world revolves around the Porsche Cayman

Proof the world revolves around the Porsche Cayman originally appeared on Autoblog on Sat, 27 Apr 2013 19:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> martiniporscheporsche caymanvideoyoutube Sat, 27 Apr 2013 19:02:00 EST http://www.autoblog.com/feed/20550179/article-comments.xml http://www.autoblog.com/feed/20550179/article-comments.html http://www.autoblog.com/feed/2013/04/27/proof-the-world-revolves-around-the-porsche-cayman/20550179/article-detail.xml 20550179 http://www.blogcdn.com/www.autoblog.com/media/2013/04/porsche-cayman-video_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/porsche-cayman-video.jpg <![CDATA[Hyundai in hot water over suicide-themed commercial]]> http://www.autoblog.com/2013/04/25/hyundai-in-hot-water-over-suicide-themed-commercial/ http://www.autoblog.com/2013/04/25/hyundai-in-hot-water-over-suicide-themed-commercial/ http://www.autoblog.com/2013/04/25/hyundai-in-hot-water-over-suicide-themed-commercial/#comments Filed under: , , ,

Hyundai suicide ad - screencap of man close-up

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.

It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.

Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers including an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

Continue reading Hyundai in hot water over suicide-themed commercial

Hyundai in hot water over suicide-themed commercial originally appeared on Autoblog on Thu, 25 Apr 2013 16:27:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]> banned adshyundaihyundai ix35hyundai suicide adsuicidesuicide advideo Thu, 25 Apr 2013 16:27:00 EST http://www.autoblog.com/feed/20549222/article-comments.xml http://www.autoblog.com/feed/20549222/article-comments.html http://www.autoblog.com/feed/2013/04/25/hyundai-in-hot-water-over-suicide-themed-commercial/20549222/article-detail.xml 20549222 http://www.blogcdn.com/www.autoblog.com/media/2013/04/hyundai-suicide-ad_thumbnail.png http://www.blogcdn.com/www.autoblog.com/media/2013/04/hyundai-suicide-ad.png -1 2