Luxury marques gain ground while volume brands suffer
Just like any spending spree, there are consequences. And for the second straight month, the automakers that benefited most from Cash For Clunkers have seen their sales figures fall through the floor compared to August of last year. The program officially ended August 24, 2009, and if you take a look at the chart below, the brands with inexpensive, fuel efficient rides suffered the most last month.
On the upside, luxury marques like Cadillac, Jaguar, Porsche, Infiniti and Acura were going gangbusters compared to August of 2009, which could be further proof that America’s high-rollers are either confident the recession is over or – more likely – were less affected by the downturn than us peons. No matter. When it’s bust for some, it’s boom for others, and this month’s sales figures speak for themselves.
Brand | Vol. % | August 2010 | August 2009 | DSR %* | August 2010 | August 2009 |
Cadillac | 83.08 | 12,689 | 6,931 | 90.40 | 508 | 267 |
65.98 | 14,294 | 8,612 | 72.62 | 572 | 331 | |
Jaguar | 61.60 | 1,414 | 875 | 68.06 | 57 | 34 |
Porsche | 33.16 | 2,032 | 1,526 | 38.48 | 81 | 59 |
Infiniti | 21.93 | 9,428 | 7,732 | 26.81 | 377 | 297 |
Acura | 19.83 | 11,534 | 9,625 | 24.63 | 461 | 370 |
16.63 | 25,706 | 22,041 | 21.29 | 1,028 | 848 | |
13.96 | 9,182 | 8,057 | 18.52 | 367 | 310 | |
12.27 | 25,986 | 23,145 | 16.77 | 1,039 | 890 | |
11.33 | 2,544 | 2,285 | 15.79 | 102 | 88 | |
10.02 | 18,826 | 17,112 | 14.42 | 753 | 658 | |
9.43 | 6,428 | 5,874 | 13.81 | 257 | 226 | |
7.56 | 35,364 | 32,878 | 11.86 | 1,415 | 1,265 | |
4.67 | 20,604 | 19,684 | 8.86 | 824 | 757 | |
1.60 | 19,540 | 19,232 | 5.67 | 782 | 740 | |
-3.66 | 17,937 | 18,619 | 0.19 | 717 | 716 | |
-7.93 | 22,855 | 24,823 | -4.25 | 914 | 955 | |
-10.74 | 144,035 | 161,369 | -7.17 | 5,761 | 6,207 | |
-11.35 | 53,603 | 60,467 | -7.81 | 2,144 | 2,326 | |
-13.42 | 4,425 | 5,111 | -9.96 | 177 | 197 | |
-14.97 | 19,465 | 22,892 | -11.57 | 779 | 880 | |
-19.24 | 32,465 | 40,198 | -16.01 | 1,299 | 1,546 | |
-21.52 | 131,952 | 168,130 | -18.38 | 5,278 | 6,467 | |
-22.47 | 7,040 | 9,080 | -19.37 | 282 | 349 | |
-22.47 | 22,239 | 28,683 | -19.36 | 890 | 1,103 | |
-25.63 | 19,739 | 26,542 | -22.66 | 790 | 1,021 | |
-30.93 | 67,399 | 97,580 | -28.17 | 2,696 | 3,753 | |
-35.98 | 97,195 | 151,814 | -33.42 | 3,888 | 5,839 | |
-36.24 | 128,923 | 202,196 | -33.69 | 5,157 | 7,777 | |
-36.99 | 4,293 | 6,813 | -36.99 | 172 | 273 | |
-40.08 | 290 | 484 | -37.69 | 12 | 19 | |
-68.18 | 1,830 | 5,751 | -66.91 | 73 | 221 | |
-72.38 | 448 | 1,622 | -71.27 | 18 | 62 | |
(Hummer) | -73.62 | 205 | 777 | -72.56 | 8 | 30 |
(Saturn) | -99.49 | 43 | 8,479 | -99.47 | 2 | 326 |
(Pontiac) | -99.98 | 7 | 29,921 | -99.98 | 0 | 1,151 |
n/a | n/a | n/a | n/a | n/a | n/a | |
Companies |
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Jaguar Land Rover | 25.25 | 3,958 | 3,160 | 30.26 | 158 | 122 |
Chrysler Group | 6.85 | 99,611 | 93,222 | 11.13 | 3,984 | 3,585 |
BMW Group | -1.55 | 23,965 | 24,343 | 2.39 | 959 | 936 |
General Motors (Core) | -10.59 | 184,921 | 206,818 | -7.01 | 7,397 | 7,955 |
Ford Motor Company | -10.67 | 157,503 | 176,323 | -7.10 | 6,300 | 6,782 |
General Motors | -24.87 | 185,176 | 246,479 | -21.87 | 7,407 | 9,480 |
Nissan North America | -27.05 | 76,827 | 105,312 | -24.13 | 3,073 | 4,050 |
American Honda | -32.65 | 108,729 | 161,439 | -29.96 | 4,349 | 6,209 |
Toyota Mo Co | -34.08 | 148,388 | 225,088 | -31.44 | 5,936 | 8,657 |
Note: Volvo hasn’t released monthly sales figures yet, so when the Swede’s new owners at Geely get their act together and send out the numbers, we’ll update the chart.
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 25 selling days in August 2010 versus 26 selling days in August 2009, so the change in monthly sales volume will be different than the change average daily sales rate (DSR) for each brand/company.